Short Story - 976 Words

As the sun began to rise above the horizon, the blazing orange sky lit up the surroundings as the fiery embers of fuel began to spit and spread smoky fumes across the sky. Jahin, 26 years old is suited up and ready to go through the entrance of the rocket. He is known to be a tall, muscular man with no broken bone to be identified. His helmet consisted of a shiny metallic lustre with a midnight blue and noir black texture to portray it. It is also defined as having thick transparent glass to help see and identify the surroundings he is in. His suit is substantial, large as well as soft as it contains the logos of the association of the country and planet where he is situated at this stage. It also consists of a soft furry material coated†¦show more content†¦As he began to wonder, NASA hooked on to the radio and told him two cool facts. â€Å"Hey Jahin† â€Å"Hey NASA you can’t believe what I just saw!† replied Jahin â€Å"We have been tracking your progress and did you know that Saturn’s rings are made from small particles of water ice and trace components of rocky material† said NASA professionally â€Å"Wow! and I have been doing some research and it said that a supernova radiates more energy than our sun† â€Å"Good to know, but for now we have to go, call us if you need any help† â€Å"Sure Nasa, Sure† It is 6:00pm now and Jahin has decisively crossed the border of the asteroid belt and was heading straight towards the the Earth’s atmosphere which was only 265km away. He started preparing readily and immediately as he knew that the atmosphere wasn’t going to go easy on him. â€Å"Okay, now I am finally up to the hard part of this mission, I’ve got confidence that I would easily seal the border as NASA has added special features to the rocket which I am situated in† Then there was trouble, the rocket began to â€Å"screech!† and in a matter of time, it substantially hit a massive rock piece which was floating around the dark blue and white dotted milky way. Furthermore, the impact caused the fuel tank considerably to break apart and the rocket was no longer travelling at a stable pace. Jahin’s heart begins to rapidly beat and his legs begin to shake as though he has ants in his pants. â€Å"Ahhh!Show MoreRelatedshort story1018 Words   |  5 Pagesï » ¿Short Stories:  Ã‚  Characteristics †¢Short  - Can usually be read in one sitting. †¢Concise:  Ã‚  Information offered in the story is relevant to the tale being told.  Ã‚  This is unlike a novel, where the story can diverge from the main plot †¢Usually tries to leave behind a  single impression  or effect.  Ã‚  Usually, though not always built around one character, place, idea, or act. †¢Because they are concise, writers depend on the reader bringing  personal experiences  and  prior knowledge  to the story. Four MajorRead MoreThe Short Stories Ideas For Writing A Short Story Essay1097 Words   |  5 Pageswriting a short story. Many a time, writers run out of these short story ideas upon exhausting their sources of short story ideas. 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The short story theme I am going conduct on is â€Å"The Secret Life of Walter Mitty’ by James Thurber (1973). In this short story the literary elements being used is plot and symbols and the theme being full of distractions and disruption. The narrator is giving a third person point of view in sharing the thoughts of the characters. Walter Mitty the daydreamer is very humorous in the different plots of his dr ifting off. In the start of the story the plot, symbols,Read MoreShort Stories1125 Words   |  5 PagesThe themes of short stories are often relevant to real life? To what extent do you agree with this view? In the short stories â€Å"Miss Brill† and â€Å"Frau Brechenmacher attends a wedding† written by Katherine Mansfield, the themes which are relevant to real life in Miss Brill are isolation and appearance versus reality. Likewise Frau Brechenmacher suffers through isolation throughout the story and also male dominance is one of the major themes that are highlighted in the story. These themes areRead MoreShort Story and People1473 Words   |  6 Pagesï » ¿Title: Story Of An Hour Author: Kate Chopin I. On The Elements / Literary Concepts The short story Story Of An Hour is all about the series of emotions that the protagonist, Mrs. Mallard showed to the readers. With the kind of plot of this short story, it actually refers to the moments that Mrs. Mallard knew that all this time, her husband was alive. For the symbol, I like the title of this short story because it actually symbolizes the time where Mrs. Mallard died with joy. And with thatRead MoreShort Story Essay1294 Words   |  6 PagesA short story concentrates on creating a single dynamic effect and is limited in character and situation. It is a language of maximum yet economical effect. Every word must do a job, sometimes several jobs. Short stories are filled with numerous language and sound devices. These language and sound devices create a stronger image of the scenario or the characters within the text, which contribute to the overall pre-designed effect.As it is shown in the metaphor lipstick bleeding gently in CinnamonRead MoreRacism in the Short Stor ies1837 Words   |  7 PagesOften we read stories that tell stories of mixing the grouping may not always be what is legal or what people consider moral at the time. The things that you can learn from someone who is not like you is amazing if people took the time to consider this before judging someone the world as we know it would be a completely different place. The notion to overlook someone because they are not the same race, gender, creed, religion seems to be the way of the world for a long time. Racism is so prevalentRead MoreThe Idol Short Story1728 Words   |  7 PagesThe short stories â€Å"The Idol† by Adolfo Bioy Casares and â€Å"Axolotl† by Julio Cortà ¡zar address the notion of obsession, and the resulting harm that can come from it. Like all addictions, obsession makes one feel overwhelmed, as a single thought comes to continuously intruding our mind, causing the individual to not be able to ignore these thoughts. In â€Å"Axolotl†, the narr ator is drawn upon the axolotls at the Jardin des Plantes aquarium and his fascination towards the axolotls becomes an obsession. InRead MoreGothic Short Story1447 Words   |  6 Pages The End. In the short story, â€Å"Emma Barrett,† the reader follows a search party group searching for a missing girl named Emma deep in a forest in Oregon. The story follows through first person narration by a group member named Holden. This story would be considered a gothic short story because of its use of setting, theme, symbolism, and literary devices used to portray the horror of a missing six-year-old girl. Plot is the literal chronological development of the story, the sequence of events

Humor in Gestalt Psychotherapy Two Article Reviews

TWO JOURNAL ARTICLES - CRITIQUE The two journal articles which I critique have in common the construct of humor (spelled in both international journals as humour). I will examine humor in the first article as a construct. It is utilized as a tool, as a component of therapy but I will examine the very basic underlying nature of humor as a construct and as a phenomenon that can be appropriately and adequately utilized in a gestalt modality (particularly tied to existing gestalt therapy tools). In the second article I will examine the actual use of humor – the specific functioning of humor as a therapeutic tool or therapeutic mechanism within the psychoanalytical modality. In brief, in the first article I critique the use of humor as a†¦show more content†¦She notes that humor is in fact experiential and process, and that sense â€Å"refers to the ability to feel or appreciate something; the ability to be aware comments to the fore, (Jacobs, 2009). Just a couple sentences following that the author sta tes, awareness, characterized by contact, sensing, excitement and gestalt formation is considered a primary therapeutic mechanism, (Yontef, 1989; cited by Jacobs). As the research design is articulated this is about as close as the author gets to delineating an operational definition that connects the awareness associated with sense of humor with the awareness which a gestalt therapist would associate with better deflection mechanisms and the ability to better handle boundary disturbances. My primary concern with the structure of this research lies with the very initial transition from the review of literature to the initial implementation of the research methodology and design, and with the somewhat inadequate operational definition of the construct of humor (as it relates to gestalt modality) and to a failure to more implicitly or directly connect humor and sense of awareness (whether through literature citations or methodology). If the author assumes to delineate a relationship between humor and the efficacy of gestalt therapy that incorporates humor, it is absolutely necessary for an adequate, appropriate definition and a very well delineat ed connectionShow MoreRelatedMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 Pagestranslates by pigeon-holing (p. 35). 1990 Preface This book is divided into four sections, and it groups ten chapters corresponding to twelve previously published articles. The disparity between ten and twelve is caused by the fact that Chapter 5 was condensed out of three separate articles. As the title indicates, the articles included in this volume have been selected exclusively from the author s writings on cinematographic problems.* Since this is, therefore, a collection, I have not triedRead MoreChange Management49917 Words   |  200 Pagespower, and influence, to resist and ultimately block the change. If consensus fails then one 14 MBA –H4010 Organisational Development And Change has little alternative but to move on to explicit and implicit coercion. Somewhere in between the two extremes, the management may attempt to manipulate events in an effort to sidestep sources of resistance. For example, they may play interested parties off against each other or create galvanizing crisis to divert attention. The techniques need not

Strategic Evaluation Document for Boots Free Essays

string(91) " over time is also providing Boots with a new view of its traditional products categories\." | Strategic Evaluation Document for Boots| e-Commerce| Words: 4,998| Ei Cho Mon| MCC Training Institute, Yatanarpon| | Contents 1 Management Summary3 2. Introduction4 3. Strategic Evaluation6 3. We will write a custom essay sample on Strategic Evaluation Document for Boots or any similar topic only for you Order Now 1 SWOT analysis6 Strength6 Weakness6 Opportunity7 Threats7 3. 2 PEST analysis7 Political7 Economic8 Social8 Technology8 4. Impact of IS9 5. E-Marketing Strategy11 5. 1 E-Marketing strategy I will advise the organization to adopt11 5. 2 The value proposition and differential advantage of this strategy11 . Legal and ethical issues13 7. Conclusion14 8. References15 1 Management Summary As an experienced consultant, I have been invited by Boots Senior Management. I need to put together a strategic plan based on the evidence supplied. The Management is also seeking a thorough investigation into the analysis of the impact of the new system on the culture and the productivity of the organization. I produce a management report title by â€Å"Strategic Evaluation Document for Boots†. In this report, I investigate the impact of the new IT/IS system on the culture and productivity of the organization and also I identified the evidence that corroborates, or falsifies the claim that the new system has delivered value and provided the organization competitive advantage that Boot’s management were seeking. Boots is a retailer company that launched Advantage Card base on the result of recording purchasing patterns and customers’ behaviors. Boots already have analysts and marketers and also the database system exist too. But Data didn’t flexible and also query response times are taking so long. Therefore, Boots managed Customer Data Analysis System (CDAS) by using the help of IBM. After using this system, the problems are nearly solved. Boots want to gets customer to use their brand all over their lifetime. So, it intends to make Campaign Management System. In the future, Boots’ valuable customer will purchase Boots product peacefully and happily. To achieve all of this, Boots’ analysts try to research all possible ways of marketing strategy, legal and ethical issues. It is a bit difficult to research the big company system but I try my best to collect all require data and information. 2. Introduction Boots is the long life retailer that stands as a private limited company. Its main marketing environment is the Toiletries, Pharmaceuticals, Healthcare, Beauty, and Photography. Boots also have a strategy for their market. But for the company’s growing team of analysts and marketers, it is driving to change its strategy as a customer-centered view from the traditional product category focus according to the information on purchasing patterns. According to the result of strategy manager, Boots have the loyalty data related with customer for a real impact on the business. To fulfill their plan of changing company’s culture, Boots intend to make Advantage Card for their customers. Advantage Card plan is depend on customer behaviors for Boots. So, they research extensive trials for two year in the Norwich and Plymouth areas. These trials tested out the reward levels and had begun to identify what card holders wanted from Advantage Card plan. Boots targets women as the majority. For this time, Boots want heir scheme different from the others. So, they focus to give ‘treats’ to card holder customers. Customer will be rewarded with a personal item that they would not normally buy for themselves. This scheme got a good result for Boots because its sales growth is even greater than expected in two years. Boots invested around ? 25 million for Advantage Card including database in first year to get a significant sales growth that was an important part of the rational for the scheme. Boots more value the records that focus to consumer behavior which can reveal the buying patterns. To get these valuable records, Boots use sophisticated data management and analysis tools. The grower the customer database, the greater the result of boots will be. Boots’ IS team and the marketing department researched thoroughly the available options for the new customer analysis system even though it is a long-established customer of IBM. But IBM can offer a complete solution and the retail experience of their support team to Boots. So, database project started at 1997 and project went well. But it is very much state of the art technology and IT is also difficult for everyone at first. After researching more than 2 years about individual card holder transaction records and a selection of non-card holder sales records, the size of the database was larger and larger. Therefore, Boots wanted to get the right structure database with maximum flexibility and also it can achieved to store data at the lowest level of granularity for user to build it up to any level they require during analysis. Commercial analysts can also have rapid real time access to all of the data without having to make special requests on IS support. The database structure should be to support the analytical process. To fulfill all the requirements, Boots decided to use Customer Data Analysis System (CDAS) by giving advice from IBM. According to the support of this system, most queries response times were 30 times faster than before even though the database has reached 1. 200 GB. Because of this, the analysts of Boots were delighted. CDAS includes IBM’s intelligent Miner for Data being used for more advanced data mining such as segmentation and predictive modeling. Analysts are more interests in the behavior of groups of customers. They use market basket analysis to provide insight into the product purchasing repertories of different groups of customers. By using the advantage card data, the insight team has been able to identify four groups of promotion buyers. They are:The deal seekers (ever buy promotional lines), Stockpilers (bulk buying and then don’t visit for weeks), Loyalists (revert to their usual buying patterns),New market (buy items on promotion, continue to purchase same product). By using the result of analysts, marketers can understand what they are achieving via their promotions, rather than just identifying the uplift. Analyzing market basket trends by shopper over time is also providing Boots with a new view of its traditional products categories. You read "Strategic Evaluation Document for Boots" in category "Essay examples" Boots builds up its understanding by combining data from a number of customer dimensions: RFM (Recency, Frequency and Monetary value) analysis enhanced with profitability. Boots managed Boots relationship marketing programme enabled by the Advantage Card. To fulfill this relationship marketing, Boots is planning to make Specific campaigns system. This system will provide customer-center view technique. Campaign management system is based on CDAS development by IBM. By integrating campaign management system within the analytic environment of CDAS become the main strengths of Boots. 3. Strategic Evaluation Boots is a retailer company in United Kingdom. Boots marketing strategy change from the traditional product category focus to a customer-centered view. Boots already launched Advantage Card to fulfill customer requirements. By recording consumer behaviors in database, Boots collect the source data for their strategy. This technique is useful for Boots but database size is larger and larger and also data doesn’t flexible. The users, analysts took a long time to research require data. So, this becomes one of the problems for Boots. By using Customer Data Analysis System (CDAS), Boots can solve this problem. One of the purposes of Boots is to change Loyalist customer to New Market and to remain New Market customer as Loyalist. The later, Boots also want to create Campaign Management System to give pleasurable shopping to loyal customer of Boots. To complete these purposes, Boots need to consider the organization’s current position by using SWOT and PEST analysis. 3. 1 SWOT analysis Strength * Launching Advantage card scheme- This is a very valid vision. It can improve Boots sales growth and also can get the trust and respect from customers. It can also supply a loyalty market environment. Real time access over CDAS- It can reduce the time that will take to ask special requests on IS support. By having real time access, analysts can analyst consumer data more effectively. * Making Brand Loyalty over customer- Customer loyalty is one of the important parts for Boots marketing strategy. Having loyalty customers supply Boots to create strong business environment. For an instant, a sho pper visiting Boots once a fortnight and buying nappies is probably buying from a number of supply sources whereas one calling at the store twice a week probably gets most of her baby’s nappy needs from Boots. This increases nappy sales. * Customer Focus- Boots pride itself on developing experience retail and wholesale teams which manages their respective areas. By doing this, Boots creates an internal management system, managing customers purchasing habits. Weakness * Treats – Rewarding Treats to customer can be pleasure but too much treats can make customers annoying and also become careless vision for Boots products when treats are repeat and repeat. * Large stores overwhelm small stores – Branching a group of stores in particular geographical area can provide Boots customer to buy boots products any time, any where. But large stores are more persuade customer than the small stores. So, it will be a waste of store, staff, money and time. E. g. Boots large store and small store are together in the same area, and then customer will go to large store and ignore small stores. * Cannibalization – Customer behaviors can supply Boots analysis a lot but customer manners can change. If it comes out like that, that will be a big damage for Boots. For example, when boots produce a new and similar products, customer only buy these new products and never return to his/her original products. CDAS – This system can almost fulfill the requirements of database system but it also has a weak point. When analysts analyst the result of recording data, there can be different point of view to make decision. Sales growth conversion can appear also. * Time delays can be caused at the Point of Sales due to updating of points into card. Opportunity * Campaign management system – This will be a good opp ortunity for Boots. By planning campaign management system, Boots can persuade customer according to seasons, holiday and festival. Boots Gifts Christmas TV show launched in December is a good example of this. This will give customer’s peace and earn extra points. * Relationship marketing – By making customer to become lifetime customer, boots will get a valuable customers of the future. Relationship marketing can give personal or emotional connectivity to Boots customer. By giving direct mail to valuable customer will be an example for this. * From Loyalist to new market – this will also be a good opportunity. If loyalist customer changes to new market, boots products point of sale growth will increase and also boots need to maintain new market customer as loyalist. For an instant, Customer buy skin care products often buy hair-care products in promotions and then Customer continually buy both skin care products and hair-care products. * 4% growth – quantifiable growth rate in second year Threats * Customer personal data usage – This can suffer customer personality by recording consumer purchasing data. * Competition – there will also be other companies that will use the same techniques and strategies. * Loss of revenue – promotion will get revenue in average. If deal seekers and stockpilers involved then that will be damage to point of sales system. E. g. When Boots promote bodycare products, deal seekers and stockpilers bought these more then promotions will meet fill. * If Loyalist customers get multiple treats then it will be co placement and also overwhelm options for repeat purchase as new market. 3. 2 PEST analysis Political * Toiletries and pharmacy market are the market provided the basic requirements of daily life so that this can’t affect Political directly. But making a promotion system will directly relate to Political. If Country policy changed, then promotion techniques will be unstable conditions. * Planning Campaign management system will also directly imply Political. For example, Boots plan to produce new Christmas TV show but policy change than it will be a failure. * Advantage Card can also affect on political. Advantage card scheme based on customer behavior so policy changing can be imply to reduce or improve sales growth of Boots business strategy. Economic * Rewarding treats may be a good idea for promotion. But sometimes too much rewarding treats make affects to Boots promotion system. * Boots launched Advantage Card scheme in 1997 and this will be a great future for Boots as this development is more efficient and reliable for most customers. Investigating ? 25million over database system will be an important part of the rational for Advantage Card Scheme. It already had great profit in first year. So, sophisticated data management and analysis tools can give Boots a big effort. Social * Relationship marketing system will change according to the culture of people. This can affect Boots’ sales growth. * Discussing basic customer demo graphic data (such as age, gender, number of children and postcode) to expend business environment can affect Social. Sometimes, customers don’t like to tell their personal. Targeting geographical area to open a group of Boots stores led to a greatly improved understanding of the role different stores play within that area. Technology * Customer Data Analysis System (CDAS) is one the main techniques for Boots database system. It can reduce time and cost. * Analyzing market basket trends by shopper over time is also providing Boots with a new view of its traditional product categories. * Real time Access – This can improve analysts’ analyzing system more rapidly. By using this, can reduce time to requests on IS support. 4. Impact of IS Both Science and technology are already developed and also technological innovations develop along already. It results to the emergence of new equipment and gadgets. For all big or small company, technology transports both intangible and tangible advantages to turn into cost efficient and to get together the growing orders and requirements of customers. Technological advances change business efficiency, traditions and relationship between employees, clients, suppliers and customers. The type and quality of technology used influence the security of classified business information. All big and small companies depend upon computers to achieve their administrative works when the trouble brought by organizational tasks, like inventory, bookkeeping and records keeping. Because of producing Internet and online social networking sites reduced the costs of business operations. One advantage of it is to become more useful and easy for companies to use Six Sigma management methodologies. Some firms changed to outsourcing rather hiring their own personnel between the low costs correlated with it. According to the huge impact of technological innovations to companies, it will be impossible for them to live with it. Advantages of Technology to Business: * Customer Relations. Technology concerns the way companies correspond and create relations with their clients. In a fast moving and business environment, it is crucial for them to interrelate with clients frequently and rapidly to expand their trust and to attain customer reliability. By using Internet and online social networks, firms cooperate with consumers and respond all their queries concerning the product. Launching useful communication with customers not only produces connection with them, but it also creates strong public image. It permits business enterprises to decrease and to slice carbon dioxide emissions. * Business Operations. Amid the exercise of technological improvements, business owners and entrepreneur understand their cash flow better, how to manage their storage costs well and enables business to save time and money. * Corporate Culture. Technology lets employees communicate and interact with other employees in other countries. It establishes clique and prevents social tensions from arising. * Security. Modern security equipment enables companies to protect their financial data, confidential business information and decisions. * Research Opportunities. It provides a venue to conduct studies to keep themselves ahead of competitors. It allows companies to virtually travel into unknown markets. * Corporate Reports. With technology, business enterprises communicate effectively with their branch offices to deliver quality financial and operational reports. Disadvantages of Technology to Business Unemployment – While information technology may have streamlined the business process it has also created job redundancies, downsizing and outsourcing. This means that a lot of lower and middle level jobs have been done away with causing more people to become unemployed. * Privacy – Though information technology may have made communication quicker, easier and more convenient, it has also bought along privac y issues. From cell phone signal interceptions to email hacking, people are now worried about their once private information becoming public knowledge. Lack of job security – Industry experts believe that the internet has made job security a big issue as since technology keeps on changing with each day. This means that one has to be in a constant learning mode, if he or she wishes for their job to be secure. * Personal Touch – Technology streamlines business processers, but in order to do so, it often displaces the personal touch of business (e. g. getting an automated service instead of a phone representative when calling a company. ) * Commonness – The commonness of a technology in business tempers the disadvantages of that technology to some degree. For instance, since so many companies use the Internet, network specialists are very familiar with how to fix issues of network security, speed and connectivity. Boots culture also has significantly changed over the years. In the early years boots had its own its structure which basically dealt with all IT needs. Consequently, boots has realized that over the years it can improve on its IT infrastructure, granted that the company boost its pride on consumer satisfaction. Boots launched its Advantage Card scheme by researching in Norwich and Plymouth areas between two years trials. According to these trials, reward levels are tested out. This had begun to identify what card holders wanted from the scheme. Boots total invest ? 25 million to both Advantage Card and database. For boots, a significant slaes growth was an important part of the rationale for the scheme. Boots already have IS team and database. Boots is a long-established IBM customer. Before the implementation of available options for the new customer analysis system with IBM, Boots’ IS team originally researched it. IBM can give the real value during the solution development cycle. The database project started in 1997 and the project generally went well. But it is very much state of the art technology and it give a lot more painful at times than expected. At first, IT is very uncomfortable and so no one wants to use it. After using this more than 2 years, card holder transaction records and a selection of non-card holder sales records that provides card holder behavior are increased and increased. The size of the database was going to be a challenge for performance. Analysts want database flexibility, rapid real time access to all of the data without having to make special request on IS support. It was necessary for Boots to restructure their ongoing out sourcing deal with IBM. The company’s main aim for the improvement in its IT sector, is to focus on how it can improve its customer relationship, decreasing its IT operational cost and improve on its delivery capabilities. To fulfill this, Boots create CDAS according to IBM’s DB/2 UDB database under AIX. After 18 months the database has reached 1,200 GB but most queries take a few minutes to run. Boots customer insight strategy team runs 23 full-time analysts. Finally, Boots plan to manage Campaign Management System to provide customers’ peace of mine. . E-Marketing Strategy E-Marketing Strategy is a major part for every kind of business. By using e-marketing strategy, there are many aspects to be a successful business. The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing. E-marketing strategy is significant as with any strategy to recogn ize. Finding the business environment is also the important part such as intentional groups, originating massage, choosing the right media, tools and services. Thinking based on strategy is also an essential part. Therefore will I look into the; â€Å"how†, â€Å"what† and â€Å"why† of e-marketing, remote the advantages and pointing out how it varies from traditional marketing and communication methods and how knowledge about communication and marketing theories, technology tools, innovation and creativity can assist an enterprise to advance its e-marketing. E-marketing strategy in this term paper represents the whole thing from the conceptualization of a full e-marketing strategy, during to the completion of a range of methods, tools and services needed to make that strategy a reality. A defined e-marketing strategy should explicitly identify the business goals which e-marketing efforts support the enterprise to achieve. 5. 1 E-Marketing strategy I will advise the organization to adopt There are four targeting strategies that E-marketers mostly select. * Mass marketing (undifferentiated targeting) – when the firm offers one marketing mix for the entire market. * Multi-segment marketing – when a firm selects two or more segments and designs marketing mix strategies specifically for each. Most firms use a multi-segment strategy. * Niche marketing – when a firm selects one segment and develops one or more marketing mixes to meet the needs of that segment. * Micromarketing (individualized targeting) – when a firm tailors all or part of the marketing mix to a very small number of people. In this case of Boots, the best e-marketing strategy will be to pursue Multi-segment marketing, by dividing into many sub-markets from bigger markets and an organization chooses different marketing strategies to reach each sub-market it targets. The reason of choosing this strategy is because Boots offer multiple products within a larger product category for consumer. For an instant, the main category, Toiletries, there are many kinds of products such as Hair care, Hair Accessories, Tooth brushes, Tooth paste, etc. 5. 2 The value proposition and differential advantage of this strategy There are different segmentations of marketing strategy that I chose. They are Geographic segmentation, demographic segmentation, Behavioral segmentation and Psychographic segmentation, etc. All of these segmentations focus on customer center view. For analysts and marketers of Boots, this strategy will probably apply effectively. Geographic segmentation divides the Boots market into regions characterized by climate, population and cultural differences. This type of segmentation often occurs naturally. For example, Boots produces Suncare of Beauty products and it won’t advertise in the middle of December. However, some geographic segmentation strategies are deliberate: Boots will produce Beauty products in different countries based on cultural tastes. This segmentation strategy can provide Boots effectively when promotions come. Demographic segmentation divides the market into groups based on age, family, income, occupation, education, religion and many other variables, For example, Children clothing from Boots only target on children and mother and target higher income families. Demographic targeting is so specific that marketers have developed acronyms for certain markets; for example, Drinks stands for double income, no kids. Most tactical plans in marketing involve demographic segmentation. Boots really need this segmentation for researching of purchasing patterns and customer behaviors. Behavioral segmentation focuses marketing efforts on consumers’ researched behavior toward the product. For example, if most consumers purchase a product during the Christmas holiday season, behavioral segmentation would encourage heavier marketing in the time leading up to that season. In addition to specific occasions like holidays, other variable include usage rate for the product, the benefits consumers seek from the product and consumers’ status as a first-time or card holder. This segmentation will effect at Campaign Management system. Marketers who distribute activities, interests and opinion (AIO) surveys are conducting research for psychographic segmentation, which alters marketing strategy according to consumers’ lifestyle preferences. This method of segmentation is useful when Boots wants to make its brand’s image more appealing to specific consumers. By discovering the values and attitudes of consumers who most frequently use the product, Boots can improve their public relations strategies and build brand lyalty. Multi-Segment Marketing helps companies achieve stronger positioning. Positioning is creating a distinct perception in customers’ mind about what makes Boots products different and better. Having more narrowly defined segments makes it easier for marketers to deliver effective messages that convey the benefits and value desired by that distinct segment. By breaking customers into defined segments, Boots can remove prospects from consideration when selecting media for message deliver. Messages delivered to people not in a given segment have little business benefit and wastes money. Segmenting markets and selectively distributing marketing messages improves the value of the message. Carefully and accurately defined market segments can gives a competitive advantage over competitors. Essentially, Boots that best understands what makes customers unique within a segment, and different from one segment to the next. By better knowing customer segments, Boots is most likely to deliver an effective value proposition that entices the customer to Boots brand. Boots can perform more targeted research to learn more about customers and deliver messages that best match their brand strengths to their needs and wants. If Boots is planning camping system, for instance, presenting an add in an outdoor or adventure magazine might make sense given likely interests of the business market. Selecting the best media class and vehicle to deliver Boots marketing messages is crucial to efficient marketing. Market segments are known for utilizing certain types of media more often. 6. Legal and ethical issues As a long range business company, Boots need to consider Legal and ethical issues. Legal and ethical issues are directly affect business strategy, and how business deal with challenges involving government agencies, legislation, or the press. Ethics is a branch of philosophy and according to the â€Å"Stanford Encyclopedia of Philosophy, â€Å"business ethics is the branch of ethics that considers moral activities in a commercial enterprise. In practice, businesses are looking for policies that ensure legal compliance and confidentiality, examine diversity and management issues, and encourage employee honesty. In these legal and ethical issues, minimizing the privacy issues of organization is an important part of Business Company. That guideline is very useful in Boots because Boots marketing strategy is based on customer data and purchasing pattern. If the important data are spreading to the other rival company, this will cause a big scratch for company. So, Access to personal information should be limited to individuals that have proper authorization. Individuals should be able to review their records and correct any inaccuracies. For instant, allowing all users to read, write and edit every part of organization can occurred data lost and data copyright. So, this way will be save ethical issues. Boots also use internet to give information, promotion message to its valuable customer. By using internet is very supportive for business but the raise of the Internet has brought forth many new legal issues. For instant, Cybercrime, a term for illegal acts that occur online, includes â€Å"phishing† and identity theft. â€Å"Phishing† occurs when an official-looking email, usually spam, asks for a user’s private information. To prevent this, there must be a well-defined purpose for collecting and maintaining the Internet user data and also only the data that is needed for the specified purpose should be collected. To protect Data of business organizations, US produce Selected US Data Protection Laws. They are: * Children’s Online Privacy Protection Act requires websites to get parental consent before collecting personally identifying information from children 13 or younger. * Graham-Leach-Bliley Act- requires notice and â€Å"opt-out† consent before financial business may sell or share consumers’ financial information. * HIPAA – protects the privacy of health care information by medical providers and insurers. * ADA – limits access and requires employers to protect the confidentiality of disability-related information. Above laws are very essential for all organizations and already fit for Boots business. By using these laws for company, organization system will be secure to the gathering, processing, distribution and use of information on the Internet. 7. Conclusion Finally, is is a summary report based on the expert study required from the management of Boots. In this report, I consider strategic evaluation by using SWOT and PEST analysis. Both analyses for Boots are really useful for considering the organization’s current position. For example, In Strength, Launching Advantage card scheme- This is a very valid vision. It can improve Boots sales growth and also can get the trust and respect from customers. It can also supply a loyalty market environment. For weakness, Treats – Rewarding Treats to customer can be pleasure but too much treats can make customers annoying and also become careless vision for Boots products when treats are repeat and repeat. In PEST analysis, investigating ? 25million over database system will be an important part of the rational for Advantage Card Scheme. It already had great profit in first year. So, sophisticated data management and analysis tools can give Boots a big effort is sample for Political. In my report, I already use Four (4) E-Marketing Strategies. Mass marketing (undifferentiated targeting),Multi-segment marketing, Niche marketing, Micromarketing (individualized targeting). For Boots, I chose Multi-segment marketing because of its segmenting strategies are the most suitable for Boots. Finally, Boots has done so far with developing a loyalty card scheme to collect data then analyzing them by using the CDAS system is a excellent basis for the understanding the consumer behavior in order to implement recommended e-Marketing strategies to raise the generally long term sales growth. 8. References http://www. azpublishing. org/articles/hd/index. php? =disadvantages+of+relationship+marketing : 12:28 AM 11/20/12 http://www. strategicdriven. com/marketing-blog/bid/78310/5-Benefits-of-a-Relationship-Marketing-Strategy : 12:29 AM 11/20/12 http://www. boots. com/en/Photo/Digital-Cameras/ : 12:29 AM 11/20/12 http://ezinearticles. com/? e-Marketing-Strategy:-7-Dimensions-to-Consider-%28the-e-Marketing-Mix%29id=21976 : 1:04 AM 11/20/12 http: //en. wikipedia. org/wiki/Supply_and_demand : 1:51 AM 11/20/12 http://www. slideshare. net/RuneHaugestad/emarketing-strategy : 3:26 AM 11/20/12 Rune Haugested, e-marketing strategy, rune_haugestad@yahoo. no, Oslo University College http://www. nowthis. com/principles-of-marketing-tutorials/targeting-markets/develop-marketing-strategy/: 4:09 AM 11/20/12 Decision Analyst; Market Segmentation; Jerry W. Tomas Huazhong University of Science and Technology, Research on Market Segmentation Variables (PDF); Wei He, Yingzi Liu : 8:19 AM 11/20/12 Business Dictionary: Market Segmentation Definition Strategic Marketing Segmentation: Four Benefits of Market Segmentation Strategic Marketing Segmentation: Market Segmentation: Media http://www. ehow. com/info_8124974_effects-market-segmentation. html http://www. ehow. com/info_8406701_market-segmentation-variables-characteristics. html How to cite Strategic Evaluation Document for Boots, Essay examples

Does King Lear Play The Tragic Hero free essay sample

, Or The Autocrat Essay, Research Paper Does King Lear Play the Tragic Hero, or the Autocrat? It is rather possible to do an statement in favor of either reply, an statement that would turn out to be rather a argument, although one reply would weigh in favor of the other. To turn out this, certain elements would hold to be analysed exhaustively, all facets taken into context and sufficient research done into the affair. This is the lone method in which a just argument of the statement can be taken into consideration. We can merely happen the reply to this inquiry if we know what the two statements mean ; this will supply a solid base onto which the remainder of the argument can rest, a foundation of fact. Aristotle, a great laminitis of the definition of calamity used the word katharsis to depict the effects of true calamity on the witness. We will write a custom essay sample on Does King Lear Play The Tragic Hero or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Aristotle stated that the intent of calamity was to raise commiseration and panic, and thereby consequence the katharsis of these emotions. Other critics see calamity as a moral lesson in which fright and commiseration are excited by the tragic hero s destiny service to warn the witness non to likewise tempt Providence. This reading is by and large accepted that through sing fright vicariously in a controlled state of affairs, the witnesss ain anxiousnesss are directed outward, and, through sympathetic designation was the supporter, his penetration and mentality are enlarged. Besides, as significantly and significantly, Aristotle introduced the term tragic flaw, the tragic defect, or an built-in defect or defect in the hero of a calamity. Aristotle casually described the tragic hero as a adult male of baronial rank and nature whose bad luck is non brought upon him by villainousness or corruptness, but by some mistake of opinion. This imperfectness subsequently became known, or interpreted as a moral defect, although most great calamities defy such a simple differentiation of the term. We could state that in many instances of calamity the hero is neer inactive, but struggles to decide his tragic trouble with an obsessional dedication, that he is guilty of assuming that he is divine, trying to excel his ain human restrictions. The demand, or deficiency of order in a society, could be a ground why the calamity came to be, and is known in Grecian footings as hubris. This ethical and spiritual idea portrays the resulting deductions of impious neglect of the bounds regulating human action in an orderly existence. It is the wickedness to which the great and the gifted are most susceptible, and in Grecian calamity is normally the hero s tragic defect. As in this statement, T he footings of an tyrant have to be observed with some examination to guarantee no prejudice comes into drama. The term tyrant, intending that a individual was to govern with limitless power and resources, and who has undisputed influence or authorization, has applied to many swayers, and a premier, and surely recent hallmark of this fact originate in the early twentieth Century, in China. During the first half of this century, China saw the gradual decomposition of the old order, a common subject in King Lear, and the disruptive readying for a new society. The foreign political doctrines of leading undermined the Chinese system and provoked a mass turnaround for the Chinese authorities. But they, with their old order steadfastly engraved into their operating processs, found it hard to fix for democracy. But in this trouble they had to put an tyrant at the caput of province, and leave the revolutionists with merely minor bridgeheads in the political system. This therefore meant that the people were non ready for the relinquishing of a absolutism, as the people were non experienced in covering with jobs in such a different manor. Such a analogue may be difficult to happen throughout King Lear, yet entirely in any of Shakespeare s plants, but certain elements may keep acquaintance with minor functions in King Lear. I believe, with the aid of the information studied, that no analogue can be found between this autarchy and the function of King Lear in his self-titled drama. It is possible that autarchy, common among certain subjects that arise in King Lear, could be confused as the function of King Lear, but in fact does non. This thesis can be proven by the deficiency of any subjective informations in favor of this statement, and the deficiency of a lucifer in regard between its definition and presence in King Lear. In resistance, the subject of a tragic hero tantrums so absolutely into its definition by Aristotle and other great minds of his sort, that it would be about impossible to reason against it. The surveies by these great minds have proven to be most helpful in the survey of this statement as their surveies match and parallel the subjects of King Lear about absolutely. Such as tragic flaw and hubris, their provocative and deductive fluctuation of the same subject proves a accelerator in an statement in favor of the tragic hero. It is most certain that King Lear provokes commiseration and fright into the heads of the witness, in a tragic narrative of morality, and mortality that is sparked by Lear s tragic flaw, his fatal defect, haughtiness and amour propre combined with a obstinate and selfish mentality upon life, which proves to be his ruin.

Period of Civil War in the American history

Civil War in America was a real test for the whole nation. There are a lot of different reasons which contributed to the prolongation of the Civil War and its beginning, therefore, it is possible to say that the War was inevitable and helped the American nation to understand many important things.Advertising We will write a custom essay sample on Period of Civil War in the American history specifically for you for only $16.05 $11/page Learn More Civil War was an important period in the American history, however, different historians cannot agree on the facts about the main reasons and events which contributed to the beginning and duration of the conflict. Economics was one of the main reasons which caused the development of the Civil War as the slavery in the South was caused by the desire of the Northern Americans to get more money at the expense of the Southern slaves. Levine[1] is sure that â€Å"free† labor was one of the main reasons for the Civil War development as it is impossible to use the labor of slaves without any contribution to their wellbeing. People can survive in different conditions, however, they are unable to suffer cruelty and inequality too long. Levine[2] provides a number of examples when using the labor of the slaves and getting much money from selling the goods produced by slaves, slave owners did not give any additional support to their employees. Slave owners wee sure that a slave is a property which does not need any contribution. As a result people were tired from such attitude, slaves could not stand anymore such relation and the war began. Supporting Levine’s[3] idea about economical contribution to the beginning of the Civil War, the following data may be considered. Slavery as the system introduced into the American colonies before the 19th century was not that important as while the period of the Civil War. Further, the whole book discusses and explains why slavery and other related economic reasons were the main aspects while the Civil War. Slaves were considered as the property and were not distinguished from other property of a rich person, therefore, people could not stand too long. It was obvious that human dignity and the desire to lead a normal life will dominate under the fear before rich and powerful slave owners. However, Holt[4] disagrees with the economic reasons of the Civil War development. He is sure that the main reasons for the Civil War beginning was the political factor based on the federal system. Of course, it is impossible to refuse from political factor as one of the reasons which were numerous, it is still, impossible to agree on the development of the political aspect as the central in the Civil War causes.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Political life is important, however, the citizens of the poor South were not interested in the politic al issues. Slaves were busy with other tasks and they had never been really interesting in politics like the citizens of the North America. Therefore, it is impossible to speak about political aspect as the central in the development of the Civil War. Therefore, it may be concluded that poor South was interested more in economical situation rather than in political problems. The Civil War development was caused by the economical problems and social inequalities which contributed to the duration of the Civil War in America. Political problems were also important, but they did not play that crucial role as economic ones as being poor people were more interested in their well-being than in political troubles. Bibliography Holt, Michael F. â€Å"The political divisions that contributed to Civil War.† In Major Problems in American History, edited by Elizabeth Cobbs-Hoffman, Jon Gjerde, and Edward J. Blum, 401-407, Stamford: Cengage Learning, 2011. Levine, Bruce. â€Å"The economi c divisions that contributed to Civil War.† In Major Problems in American History, edited by Elizabeth Cobbs-Hoffman, Jon Gjerde, and Edward J. Blum, 407-413, Stamford: Cengage Learning, 2011. Footnotes Bruce Levine, â€Å"The economic divisions that contributed to Civil War,† in Major Problems in American History, eds. Elizabeth Cobbs-Hoffman, Jon Gjerde, and Edward J. Blum (Stamford: Cengage Learning, 2011), 410. Levine, 409. Levine, 407. Michael F. Holt, â€Å"The political divisions that contributed to Civil War,† in Major Problems in American History, eds. Elizabeth Cobbs-Hoffman, Jon Gjerde, and Edward J. Blum (Stamford: Cengage Learning, 2011), 404. This essay on Period of Civil War in the American history was written and submitted by user Ashtyn Buck to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Ballet essays

Ballet essays Before I begin this quest of analysis of myself in the ballet world, I would first like to ask a question. Do you believe that its possible for someone to detest themselves so much in a specific genre of dance that they are almost willing to give up completely? I am having serious issues with ballet as an art form, an expressive tool, or what have you, and I think youll notice this when I critique myself. Based on what I have seen through watching the video in class ballet and me do not mix. I may have wonderful phrasing, but that to me doesnt cover the inability to do ballet period. On flat, for crying out loud, my turn out looked nonexistent as well as my ability to point my feet. Rotation has always been an issue for me and I feel as though it will be forever no matter how hard I work. On the emboits as well as my grand tours proved this statement. My knees mine as well have been parallel. On the grand jete en tournant, my back leg should have been sustained more, my beats in the assemble were not as clear as I had hoped, and none of my passes reached full potential- not even in the pique turns. My pirouettes were awful because I wasnt turning out my pass-ing leg enough and I wasnt lifted as much as I should have been in order to complete the turn successfully. In the face of all this, however, the positive aspects of this combination was that I hit all the landmarks and directi onal qualities as well as staying true to the phrasing. The second time around on pointe as I am watching myself, I realize that my midterm practicum was the first time I performed this combination on pointe. The day we practiced in class I had a bad ankle ( I think I still do, we should talk about this). On the second set of emboites I was definitely behind on the music because I am now realizing that it takes more work to get off the floor, and during the soutenu turn I realized it takes less work. Ther...

Characteristics of Capabilities and Resources of Carrefour

All groups (5 students in a group) should read Case Study Carrefour, and elaborate the following issues related to the Case with justifiable theories. 1. Since 2004, Carrefour has been in a re-launching process, because of a growing competition both on a worldwide level and in many specific country markets. Conduct a SWOT analysis for the group and discuss critically the multi format approach in this context. 2. Conduct General environment analysis with justifiable theories. 3. Conduct Industry environment analysis with justifiable theories. . Discuss the characteristics of capabilities and resources of Carrefour. 5. Briefly explain the three types of international corporate-level strategies with some relevant theories and then discuss critically about Carrefour’s adopted international corporate-level strategy. 6. Discuss the level of diversification in Carrefour with referring to financial statement analysis. 7. Discuss the Relationship between customers and each of Carrefour ’s business level strategies (business formats) in terms of who, what and how? 8. Based on problem statement and your analysis, give suggestion how Carrefour can achieve competitive advantages and above average return or sustain competitive advantages and above average return. Justify your answer based on relevant theories. Page 1 of 1 Resource: 1. Sources used for this case study include the web sites http://www. carrefour. fr and http://www. carrefour. com , and various annual and interim reports, investor relations presentations as well as explicitly cited sources. SUBMISSION INFORMATION The assignment must be completed by week 10. Late submission will be penalized. Please type the assignment in Times Roman 11/ Ariel 10 font, with one and half (1. 5) spacing (save paper) with numbered pages – The assignment should not be more than 15 pages. The cover page template for the report is given below. ALL facts in the assignment must be substantiated except those that are obviously common knowledge. This necessarily requires that the source of information be cited. For example, if a statement is made that the local economy is likely to get better or worse over the next five years, then the report MUST indicate the source of this expectation. RULES AND REGULATIONS †¢ †¢ You are assigned to complete this assignment as a group. You must write the assignment based on real information. SPECIFIC INFORMATION This assignment will be group work. If you cannot find a group, I will assign you to one of my choice. All the members of a group are required to contribute equally. If the contribution of the members is considerably unequal, you can agree on a different weighting scheme that reflects the contributions of each member. Lacking agreement, you will be asked to provide me with the details of each member’s contribution in writing, and I will decide the weights. Page 2 of 2

Class,but not race Essay Example | Topics and Well Written Essays - 500 words

Class,but not race - Essay Example Cross racial coalitions can be built if people belonging to the same class are categorised into the same group. For instance, people belonging to the same class like rich whites and blacks can get similar preferences and they can get the same opportunities for advancement in their lives. in other words, the element of class can create equality among different people compared to the aspect of racial equity. If the issue of race is taken into account, even rich blacks can be looked down upon besides the fact that they belong to the same class. Grouping people on the basis of race is discriminatory. It shows a lot of gaps between different races such as whites, blacks as well as Asians. In other words, the issue of race cements the element of white supremacy where they are treated as superior than any other race which might not be true. When preferences are allocated on the basis of class, the disadvantaged people are also considered since a certain percentage of places in a given institution would be reserved for

The bad influence of the daily use of technology Essay

The bad influence of the daily use of technology - Essay Example In a fast paced society that characterizes the present age, communication requires speed and brevity due to which message appropriateness and effectiveness have suffered. As a result, a communication effectivity gap has risen which threatens to deteriorate social interactions (McFarlane, 1). Moreover, inter-communication between individuals, peers and families has seen a decline. As a result, the communication crisis has seriously affected social relationships as a result of deteriorating physical interaction, declining patience, augmented exasperation, and plummeting communication skills (Martin, n.pag.). New technology is continuously innovating and occupying a central position in our daily lives, so much that physical interactions have started being put on the backburner. With the changing communication patterns and technological devices, individuals particularly young ones, become so deeply involved in the digital screen that they forget to realize that there is another physical world outside the digital realm. Consequently, in-person interactions and face-to-face communication now seems to be on the verge of obsolescence. Increased gaming, texting, and computing distracts the attention from human individuals to a trivial piece of gadget. As a result, individuals do not get to spend quality time with their friends and families due to which social interaction suffers. The arrival of quicker modes of communication has increased the need to have fast and brief messages. A greater emphasis is now paid on the efficiency of sending and receiving the message rather than the effectiveness of the message. This explains why messages today lack linguistic appropriateness, orderly expressions, and quality. The perception that caring too much about message effectiveness is time consuming inhibits the appropriate impact of the message leading to a communication effectivity gap (McFarlane, 1). Reliance on quicker communication has increased and consequently,

Botany-Passive Transport Answers Essay Example for Free

Botany-Passive Transport Answers Essay Substances necessary for normal growth and development of plants must continually be transported into cells while metabolic wastes must be eliminated so that they won’t accumulate inside the cells. For instance, water as well as mineral salts from the soil solution enter root cells while carbon dioxide and oxygen through tiny pores known as stomata in leaves and lenticels in stem. Excess oxygen not utilized during cell respiration as well as oxygen produced during photosynthesis is released to the atmosphere. In most cases, movement of these substances is along a concentration gradient, that is, from regions of greater concentration to regions of less concentration. Such type of transport is known as passive transport. Diffusion is a type of transport which is concerned with the movement of solute particles. Aside from concentration gradient, factors affecting the rate of diffusion include the temperature, size of diffusing molecules and presence of other molecules aside from the diffusing one. Osmosis, on the other hand, is another type of passive transport, which is involved in the movement of solvent (e.g. water) through a semi-permeable membrane. In osmosis, the presence of a differentially permeable membrane as well as differences in the concentration of the medium and the intracellular substance (i.e. cell sap) are factors to consider in determining the direction of water flow. (madel, dito gawa k ng visuals na puede,.. kung aong maisip mo di ko nga alam kung ano puede ndin ilgay †¦. Ano kaya gagamitin ntin? Naka-acetate oh sa manila paper kaw n bhala..;) Now the walls of these cells are made of a stuff a bit like a really fine netting that will let water through but not salt (a partially permiable membrane). Now water and salt prefer being mixed together than seperated, and water will move through the cell wall towards whichever side is the saltiest, this is called osmosis. This means that because outside is saltier the water leaves the cells, so the cells empty, and like a half full bag of water, go all floppy so the whole lettuce leaf goes floppy Now if you put the leaf in fresh water there are more salts in the leaf than in the water, so water will move back into the cells making them blow up like balloons again and become all strong and rigid. So if you have some old limp Lettuce soaking it in water for a while for a while will make it go crisp again. -The leaf in the salt water would be dehydrated, as its internal osmotic pressure would make water from the leaf seep through the cellular membranes. -its osmosis. the cells in the leaf are permeable to water but not salt,so if you immerse the leaf in salt water the cell will absorb water trying to balance the osmotic pressure .if you put the leaf in fresh water the cells will dump water,the salt water will cause the cells to absorb too much water and they will burst,the fresh water leaf will dehydrate and wrinkle,i think i got it right but dont quote me. -Your talking about tonicity, the salt solution is hypertonic and would pull fluid from the plasmodesmata in the plant cellsthe plain water being relatively isotonic would have little loss of fluid depending on where you live in the country and if you used tap water or bottled. Its the same concept of cellular dehydration and water toxicity in human cells.

World of the Work Essay -- Literary Analysis, Song of Solomon

Toni Morrison’s novel Song of Solomon tells the account of an African American male's hunt for his individuality through a discovery of his ancestor’s past. Morrison tells this legend through the character of Solomon, the great-grandfather of Milkman Dead. Through learning of the tale of Solomon and his capability to soar, Milkman discovers a strong sense of satisfaction in his heritage and realizes he must treasure his community and family. While most of the narrative occurs from 1931-1963, there are intermittent flashbacks from the late nineteenth century. Two distinct settings in Song of Solomon play a key but contrasting role in identifying and understanding the personality of its inhabitants and the importance of human interaction as a whole. While the town close to Lake Superior is never given a title, the reader imagines it is Detroit, Michigan. In the beginning of the novel, the narrator focuses on the Southside and the road the residents call â€Å"Not Doctor Street†, a primarily black area (Morrison 4). This street name gives â€Å"Southside residents a way to keep their memories a...

Shoe Horn Sonata

Through the use of projected images, music and dialogue, distinctively visual texts represent challenging aspects of life effectively. This is portrayed through texts such as John Misto’s play The Shoe Horn Sonata, Kevin McDonalds docu-drama Touching the Void and Roberto Innocenti’s picture book Rose Blanche. The shoe horn sonata by John Misto is a play that deals with the brutality of World War 2 by locking at the stories of two financial characters, Bridie and Sheila. When he wrote the play, Misto was concerned that the pain and suffering that many women endured at the hands of their Japanese captors after the fall of Singapore had been forgotten. Both army nurses and civilians were the victims of terrible mistreatment and cruelty during the war, yet their stories were not widely known, nor had successive Australian governments acknowledged them. The play serves as a tribute to those victims of the atrocities of war, and looks at the effects such horrendous experiences can have on those who experience them. By the use of distinctively visual elements, Misto has created a compelling play. Whilst projected images of the celebrations at Martin Place are projected behind the actors, the women struggling to live at Belalau are still fighting through the war. During this scene, the women struggle to ascend up a hill thinking it will be the last moment of their lives. Dialogue used to reveal the weakness is quoted â€Å"The sick and the dying were left behind† and â€Å"the old and frail began to die†. As the lucky women succeeded to ascend the hill, an orchestra performing the beautiful piece â€Å"The Blue Danube† is set out for the prisoners. The music creates the effect of the audience realising that the women are going to survive creating and symbolising triumph and life. This image of the realisation that the women will live is seen when Joe Simpon in Touching the Void comes out of the crevasse into the world of light, although he was weak and at the brink of dying. A sense of joy and relief is felt. Another example of the use of music in the Shoe Horn Sonata where challenges are explored is encountered whilst the song â€Å"Jerusalem Hymn† is played on stage. Sheila is clutching onto wood floating in the water as the lights gradually darken. The darkness and stirring chorus together convey the desperate situation of the young women as they almost drown. The hymn effectively represent the challenging aspects of life that the women endured whilst living through the war. Dialogue when used with music can create a great scene and emphasise the audiences understanding of the play. The audience is confronted with the disturbing details of the horror these women had to endure as captives which is projected through images on stage. It is followed with â€Å"hundred of women who could barely stand up, dragging their children behind them†. We are positioned to empathise with the women’s trauma and hopeless situation. This image of desperation is created with the use of poignant and evocative dialogue, stirring music and disturbing images. Distinctively visual elements are used in the docu-drama Touching the Void to relive the event that took place on the South American Andes and to convey challenging aspects of life effectively through the use of dialogue, music/sounds and projected images. Touching the Void chronicles the events of two young men Joe Simpson and Simon Yates as the triumph to climb a mountain in the South American Andes which no human has ever achieved. Following a successful three and a half day ascent, disaster struck. Simpson fell a short distance and broke several bones in his leg. With no hope of rescue, the men decided to attempt descent together with Simon trying his best to keep his friend in a positive mood. Another mistake which caused a life threatening situation was that Joe had fallen into a deep crevasse. How Simpson survived the fall, and made it back to base camp is a story that will astound and inspire. With the help of distinctively visual elements, the scenes in this docu-drama were successful and realistic. The text begins with a beautiful panoramic moving camera shooting above the mountain which is used to establish the scene. We see great enormous mountains as loud and foreboding orchestral music is played. The voice over’s begin of Simon and Joe beginning their recount of the story and Joe quotes â€Å"If you get badly hurt, you die†. This represents the challenges these men were about to face. The same consequences are faced in Shoe Horn Sonata where if a girl would get sick, she would die. 3 and a half days later the men reach the amazing summit and the use of the camera as it moves around the men also showing the height they are positioned in shows the exhilaration and the achievement these men went through as heavenly chorus music in a major key is played. The excitement stops as Joe quotes â€Å"80% of accidents happen on the descent†, which is followed by monstrous images of the mountain and dark horrific music in a minor key. The transition of music from the major to minor creates the sudden devastation and we realize it isn’t going to be a safe descent. The challenging aspects of life these men face begin to show and is emphasized with dialogue. On the 4th day a bad storm changes the life of these men dramatically and what they are about to experience. Simon tries to lower Joe down a cliff face not knowing if the length of the rope will last as the men didn’t know the depth of the cliff. The next morning Joe quotes â€Å" I knew when I saw it, it had been cut† which meant Joe had purposely cut the rope that he was lowered in. This creates a slight relief as it gave Simon the feeling that Joe could still be alive but not long after, he realizes the depth he must’ve fallen creating the sense that he must be dead so therefore Simon continued to descend the hill and get himself back to safety. The next scene shows Joe laying in a dark, cold and monstrous crevasse. â€Å"It was not the place for the living†. This quote shows the fear and thought of death Joe goes through. He then builds up in frustration as he yells â€Å"Stupid† and other obscenities. Towards the end of the docu-drama as Joe is near the camp sight we see the delirium scene where we hear a Boney M song which creates a death like feeling with images of death and decay as we see animal bones and carcasses, together with close-up shots of his battered, dehydrated body and use of fish-eye lends used in circular motion demonstrate the distorted thoughts and sensations Joe was experiencing at this moment. All of these elements creates a distinctively visual dream like delirium scene and effectively demonstrates how challenging the aspects of life are. Finally, dialogue reveals his relief that he was not going to die alone â€Å"I remember that feeling of being held†. Distinctively visual elements are used to convey images of misery and despair replaced by the possibility of regeneration in the picture book Rose Blanche, illustrated by Roberto Innocenti with text by Ian McEwan. This text follows the experience of the young girl Rose Blanche during the second world war as she discovers the Jewish children condemned to death in a concentration camp. Although the book ends with her death these is hope for new life at the end. The seventh opening through the book presents the devastating image of children in the camp. A single illustration spreads across both pages. The colours used are dark and dismal reflecting the misery of the scene and helping to create the image of despair. A line of children face the responder demanding our attention. Their faces are blank but their eyes ask for help, which we cannot give. A barbed wire fence between the responder and the children adds the image of hopelessness. The text which accompanies the illustration also helps convey the image of misery and despair and also the challenging aspects of life. Ian McEwan uses poetic images to capture the scene and make is distinctively visual. His use of the simile â€Å"they stood like ghost† and the use of the personification â€Å"the chilly wind made the barbed wire moan† conjure the image of death faced by these children emphasizing the challenging aspects of life the Jewish children are going through in this book. Therefore, distinctively visual element including projected images, dialogue and music represent the challenging aspects of life effectively which is seen through he texts The Shoe Horn Sonata by John Misto, Touching the Void a docu-drama by Kevin McDonald and also Roberto Innocenti’s picture book Rose Blache.

Online shopping vs. Traditional Shopping Essay

Shopping is an exciting part of American culture, whether you participate or not. With a boost from cyberspace, a person can buy just about anything without leaving the couch. Both types of transactions coexist with one another, yet window-shopping is a distinctly different experience from Internet shopping. Shopping is no longer as simple as it used to be, especially if you’re picky. Whether it’s web-based or face-to-face browsing, there are some benefits and downfalls to both methods that differentiate the two, even though they each accomplish a common goal. When shopping traditionally there is a limitation to some extent, whether it’s a variety of size, color, brand, or availability. Shopping at the store can be convenient, yet frustrating. Finding what you need takes patience and sometimes a little help. Also, depending on the demand, a store may not always have a product in stock. Even more irritating is finding what you need, just not the right size. Each of these situations makes online shopping the more appealing option. When shopping on the Internet, there are endless options and variety to choose from. Online customers can search for any product; browse by category, color, size, brand, etc.; or just take a peek at everything in a matter of minutes. Another appealing factor to Internet shopping is the availability to choose from additional colors, styles, or sizes because of the mass compiling of inventory. Additionally, a benefit from buying from huge online retailers is that pricing may be more competitive because it is coming from the direct or discount supplier, which minimizes the middlemen. Lastly, and most obviously, customers shopping over the web have no geographic limits. A person can enjoy any good around the world without having to go the distance to retrieve it, which makes Internet shopping so unique. Despite the fascination with online shopping, there is only so much an Internet connection and domain can do for you. Browsing a website’s product listing is in no way comparable to being able to physically touch, see, smell, or feel a product when making a purchase. Looks can be deceiving, as well as luring descriptions. No matter what angle its viewed from, pictures only provide a two-dimensional detail of a product in the most attractive lighting, with the happiest people enjoying it, or the best looking person  modeling it. Making a decision based on these intentionally placed marketing methods can alter a consumer’s perception of the true quality of a product, more than likely resulting in dissatisfaction. What makes traditional shopping more appealing in this aspect is that a consumer is more than likely aware of what their buying into, rather than blindly buying into a false belief. A person is capable of fully experiencing the true quality of a product without a bias on it’s presentation. By witnessing a product in material form, consumers are given the opportunity to make a judgment without having to dodge marketing obstacles. A person’s five senses assist in getting to the bottom of the misunderstanding created by deceptive showcasing techniques and assure the best decision. Likewise, when deals in cyberspace seem too good to be true, they usually are. A person’s susceptibility to scam is increased when shopping on the Internet. The occurrence of personal information theft, such as credit cards, is alarmingly high. When shopping traditionally, a person is not faced with as high of chances of this happening. Due to the existence of many untrusted or sketchy websites, a person may not want to be so quick to hand over method of payment. Also, even if a website is trusted, there is always room for error, especially when a computer is the main coordinator of the order processing. The possibility of receiving the incorrect item from the supplier is a risk that is taken each time a person resorts to Internet shopping. Making Internet order returns are an even trickier task, whereas returning an item to a traditional store is just as simple as the way you bought it. Internet merchandise returns can take several weeks to process and refunds can come in exchanges, full refunds, or store credit, adding to the inconvenient complications. Nevertheless, nobody usually enjoys spending long hours at the store, making a trip to a mall out of town, or doing anything generally shopping related. Traditional shopping can take a lot of energy and effort, inflict stress, and lead to impulse purchases. All of these results are undesirable and easily avoided through Internet shopping. With a computer or smartphone, a person has access to millions of online stores as well as websites to favorite traditional stores. All of these options are available from the  comfort of any home (with internet of course.) You can shop on your own time rather than the hours of operation of a traditional store. Heck, you can even shop naked if you desire. Not only can using this alternative make shopping convenient and easy, shipping of products is extremely affordable and sometimes free. Money and time usually spent on transportation and food when shopping formally can be saved, on top of the savings one can find online. Finding deals on the web is just as easy, if not easier, than traditional shopping. Also, buying gifts and other personal items can be done in privacy/secrecy when necessary. In conclusion, both methods of shopping are full of differences and similarities that make them unique in some approach. Traditional shopping allows for inclusion of the five senses, quick and safe transactions, and a more formal experience that includes the customer; whereas Internet shopping is convenient and easy, provides increased option, and helps to save money. Due to the variation in execution, both methods have an appropriate time and place to occur, yet in the end, internet shopping and formal shopping are interchangeable, despite the discrepancies.

The Makah essays

The Makah essays The Makah are a Native Indian tribe who have recently decided to enact their treaty rights, and start to hunt for whales. These actions have caused an uproar in North America. The Natives state that they are not doing anything but exercising their legal rights. Opponents to their hunting of whales argue that the Makah are a group of uncivilized and inhumane individuals, and that they are harming nature. The reportage of the controversy surrounding the Makah can be seen as ethnocentric in many ways. Through the language used by the media involved in the controversy, one can constantly see the Native people being viewed as inhumane savages. In turn, this language allows readers to be sent mixed messages about the Makah and their position in the whaling dispute. Finally, the protestors themselves have contradictory arguments which leads one to question the motivating factors behind their position. In order to fully understand the whaling controversy, it is necessary to understand the history of the Makah. They were a group of Native people who hunted gray whales. As a result of their increased trade with the Europeans, the 'white man' decided to also enter this hunt for the whale. This competition between the Makah and the 'white man' lead to the whale coming close to extinction. Due to their love for nature and respect for the whale, the Makah decided to voluntarily refrain from hunting whales. It is important to note however, that in 1855, the Governor of Washington State agreed to the Treaty Of Neah Bay, which gave the Makah a right to hunt for whales. This is what is at the heart of the controversy. The Makah have recently enacted their hunting rights of the whale after seventy years, and are now resuming their hunt for whales. The Makah reasoning is a relatively simple one. In 1946, the gray whale population was 2000, and now their count is over 26,000. They believe that it is safe to hunt for whales again. The ...

Investment and portfolio analysis Essay Example | Topics and Well Written Essays - 1500 words

Investment and portfolio analysis - Essay Example On the contrary, Sharpe ratio refers to a measure of risk adjustment measure that utilizes standard deviation when computing portfolio returns and inherent risk associated with a particular portfolio (Ctaff, 2012). Empirical research asserts that if Sharpe ratio is higher it implies returns are better. Therefore, by utilizing standard deviation, Sharp ratio assumes that the relevant risk is total risk unlike Treynor ratio which assumes that the relevant risk is systematic (Ctaff, 2012). Both Treyon and Sharpe ratios are similar; however, the two measures differ in terms of how they determine of risk volatility. Whereby, Treyon ration utilizes beta while Sharp ratio tend to utilize standard deviation (Anric, 2013). Information ratio measures the ability of corporate managers to utilize skills/ luck to generate excess returns beyond the established benchmark. This ratio utilizes alpha elements as well as standard deviation to measure volatilities associated with a particular portfolio (Reilly and Brown, 2012). Therefore, information ratio assumes that the relevant risk is total where both systematic and unsystematic risks are combined (Harkins, 2012). Jensen alpha refers to a measure of portfolio returns predicted using capital asset pricing model. In addition, Jensen’s alpha assumes that relevant risk is systematic (Bacon, 2013). On the other hand, Sortino ratio refers to a ratio that helps to determine the difference between good and bad risk in sharp ratio. This ratio tends to be similar with Sharp ratio. However, it utilizes downward deviation making it slight different from sharp ratio. This ratio measures return that can be derived during volatility whereby, standard deviation may be utilized. Therefore, Sortino ratio assumes that relevant risk it total (Feibel and Vincent, 2011). 2. Discuss whether the present value of cash flow approach and the relative valuation approach to security valuation can be considered to be competitive or complementary. T he present value approach may utilize discount rate to discount cash flows generated by a particular project to determine their value. Additionally, the present value approach may be utilized in making valuations of different assets such as shares, real estate properties and even bonds (Feibel & Vincent, 2011). Whereby, a negative net present value indicates that a project may not be profitable. In addition, a positive net present value implies that a project may be profitable and therefore, such project should not be undertaken because it will expose the company at a greater risk. On the other hand, relative valuation approach focuses at valuing company stocks with those of company own historical method of valuation. In addition, relative valuation tends to compare company’s stocks with the market value of other similar assets to determine whether they can be suitable for investments (Feibel and Vincent, 2011). This means that similar stocks of a particular company should be compared with those stocks of companies operating in the same market. However, relative valuation approaches have some limitations. For example, all companies may not utilize the same corporate strategies and hence, great discrepancies may exist between companies (Feibel and Vince

Dissertation Topic Essay Example | Topics and Well Written Essays - 500 words - 1

Dissertation Topic - Essay Example However, even with a large amount of research being directed at nursing homes’ quality of care, there is still scant research on the impacts of leadership style and organizational structure of nursing homes. This paper aims to propose two different research proposals in the areas mentioned above. Leadership has a tremendous impact on any organization being considered since organizational direction is settled by the senior management. The case of healthcare organizations is not very different. A number of different areas have been researched for quality of care in nursing homes but organizational leadership has not been investigated in detail (Pearson, Hocking, Mott, & Riggs, 1993). In this respect, the leadership style being practiced at the nursing home is of the paramount importance since it affects the patient’s well being and recovery directly. It is expected that the leadership style of the Director of Nursing as well as the leadership style of Director of Social Services have a large impact on the psycho-social well being of nursing home residents. Research in this area can provide valuable information that can be implemented in a number of different healthcare settings in order to improve the overall well being and recovery of nursing home residents. A change in the leadership style essentially points to large changes in organizational direction such as being more accommodating to patients and their families. Analogous to the research area proposed above, the organizational structure of any healthcare establishment is also of importance in determining the quality of care available to nursing home residents (Grabowski, Aschbrenner, Rome, & Bartels, 2010). Even with a large amount of research being pursued in relation to quality of care at nursing homes, there has been scant research in terms of the organizational structure and the underlying processes at nursing homes (Park, 2009) (Faulkner & Laschinger, 2008).

International business Essay Example | Topics and Well Written Essays - 1500 words - 8

International business - Essay Example For example it was the company that dictated for the international market, what it needed to buy from Apple. Again, the international market did not have much choice in becoming the first users to new types of products. That is, Apple used the international market of offload most of its older products so that it could make way for new products to be introduced into the American market (Robertson, 2011). With the coming of Steve Jobs however, this approach changed as the international market was actually put at the centre of the company’s inventions and innovations. That is, instead of giving the international market what the company wanted to offer, there was enough research to know and understand the needs of the international market together with what the American market wanted. This way, the inventions that were made such as the iPod were made to meet the international demands. It is not surprising that with Steve Jobs at Apple, the company could now boast of a global marke t, where it is reported that nearly twice as many people outside the U.S were employed when the iPod was invested as those employed in the U.S (Freeland, 2011). In essence, the company positioned itself to take advantage of globalization. Once the global positioning was guaranteed through the approach to innovation which was research-led, Apple started developing very quickly. More to the company’s own approach to innovation was the technology based platform that Apple was offered as part of globalization to enhance its business growth. For example Bhagwati (2004) reported that the advent of electronic commerce (e-commerce) peaked around the early 2000s, making it easier for the company to be connected to the international market through the internet. As the elements of e-commerce provide, the company did not necessarily have to have a lot of offices across the globe before it could sell to the international market. Rather, a

The Classical empires such as Han China Essay Example for Free

The Classical empires such as Han China Essay The Classical empires such as Han China of 206 BCE 220 CE and Rome of 31 BCE 476 CE had similar and different means of imperial administration. Both empires focused on maintaing a bureacracy in addition a centralized administration. However they both differed in their resistence to govern. Yet both empires were successful. Both Han China and Imperial Rome were controlled beneath one leader. The leader of the Han dynasty had the general power, however he started districts ruled by officers. The emperor also used confucianism as a method to train people to become educated bureaucrats. These individuals would then be enforced to his policies. Although, the ruler of Imperial Rome discovered a monarchy, disguised as a Republic, so that he could maintain complete control over his citizens. This allowed the citizens to feel as if they were contributing to government, and also enable the emperor to maintain control over his empire. Both societies also created a lot of centralized governments by developing large expanses of roads to promote trade, as well as imposing taxes to stimulate economic prosperity. Han China and Imperial Rome also wanted to expand the borders of their empires through imperial growth. Han China invaded territories in central and east Asia. Imperial Rome likewise conquered all of the Mediterranean area. both empires had vast armies to manage and conquer new territories and the ones and therefore the prepared had within their grasp. However, in contrast to Han China, Rome was very tolerant and fair to its new conquered territories by allowing them freedoms and exemption from taxes.

The Rationale Approach In HR Planning

The Rationale Approach In HR Planning Like any other form of planning, Human Resource Planning (HRP) is a rationale approach to the effective recruitment, retention and deployment of people with in an organisation, including, where necessary arrangement for dismissing staff, (G.A. Cole, 2004). HRP is therefore concerned with the flow of people through and sometimes out of the organisation. Normally it is a requirement for every organisation to plan ahead and make some assessment of their present employee situation, so as to ensure that an appropriate range of skills is available for the entire department within the organisation. Human Resource Planning is essentially concerned with analysing the existing human resource situation, assessing the external labour market and forecasting the supply situation, forecasting future demands for people and establishing and implementing human resource plan, (G.A. Cole, 2004). The organisations goals for securing the workforce whether for short or long-term includes recruitment and selection, training and development, promotion, redeployment and career planning, pay and productivity, motivation and appraisal, retirements and redundancy, all depends on a sound human resource planning process. Considering all the above organisations goals, Human Resource Planning has contributed a lot in helping Care UK to achieve its goals. Care UK is the leading independent provider of health and social care in UK. Its deals in Residential care services, Homecare services, Mental health services, Learning disability services, GP practices, NHS walk-in centres NHS CATS and NHS treatment centres. It has its head office at Connaught House, 850 The Crescent Colchester Business Park, Colchester Essex, CO4 9QB. In consideration to the Care UK recruitment and selection planning, the organisation has adapted both the internal and external recruitment and selection planning process for the managers and health care workers respectively. To maximise its internal capability and run its current 59 nursing or care homes, the organisation want to recruit more managers internally by offering a clear career path that will attract excellent candidates and keep these who have already joined us, said Carol Cunningham Care UK project manager. Candidates applying for home managers have to go through a rigorous selection process that involves recommendation by a senior manager or regional directors, aptitude and personality test and a structured interview with the project manager and operational manager to be selected. The Care UK recruitment policy is structured to ensure that all staff will be fairly employed, while meeting the criteria and standards set by Care UK and in accordance with appropriate legislation, (www. Care uk.com). As a recruitment process, Care UK do advertise their vacancies in the organisations website, national and local newspapers, job centre and internet. The organisation does strive to ensure that applicants are kept informed of their progress through the recruitment procedure and candidates are selected on the basis of their ability to perform the job required. Care UK operates an equal opportunity during its recruitment process where applicants are given equal opportunity regardless of their race, sex, religion and age. Basing on the sector of which the organisation operates, much emphasis has been put on the recruitment and selection process as it is a requirement that the right candidates are given jobs. As a result a sound recruitment and selection planning is needed to attract the right candidates for the jobs. As a legal requirement, all the applicants who are applying for positions of healthcare or domiciliary care assistants are subjected to a number of checks before they are selected. These checks includes, enhanced Criminal Records Bureau (CRB) disclosure, right to work, occupational health check and verifiable reference check including full employment history. Only the candidates with a satisfactory outcome of the above checks are selected interviewed and offered the opportunity to trained and work with the organisation. As a form of legal requirement, employees that are selected and offered job by the organisation are provided with a written particulars for employment which stipulate clearly the title of the job the employee is employed, scale or rate of remuneration or the method of calculating remuneration, intervals at which remuneration is paid, holiday pay, sick pay pensions arrangement, grieverance procedures applicable and length of notice to be given on either side. A written employment contract is then handed to the successful candidates that have been employed by the organisation. Having followed the Care UK recruitment and selection planning, the organisation has strict and tough policies when conducting its recruitment and selection process due to the nature of the sector in which it operates. The organisation does follow the right procedures by engaging in both internal and external recruitment process when vacancies do arise within the organisation and advertising the vacancies through all the avenues which makes it not discriminatory to the people interested for the available jobs within the organisation. Only the right candidates are offered the jobs merits while considering the legal requirements. The organisation through its recruitment and selection process puts all the legal requirements of employment like Criminal Record Checks, equal opportunity, Health and safety at work Act, 1974, Human Right Act, 1996, National Minimum wage Act, 1998, Human Right Act, 1998 and Employment Right Act, 1998 to mention but a few. Care UK has a sound training and development policy do to the nature of the sector in which the organisation is in. The organisation spends a lot of resource in the provision of training and development of staffs to ensure not only a regular supply of skills to employees but also as a way of improving on the employees standard of work. As an organisation, Care UK also sees an important role for training and development in the provision of skills and improvement of employee motivation. Since the organisation policy is based not only with the recruitment of people with experience but also individuals who willing and capable of working, it is paramount that the training and development of staffs is strongly looked at and also because the sector is too much regulated with new equipments brought in so frequently couple with new regulations, employees need to have thorough training and development policy well put in place. At Care UK, new employees for the post of healthcare assistants und ergo a three days intensive induction training to introduce them to the field of healthcare and the challenges they will faced ahead during the course of their working with the organisation, (www.care uk.org). After the induction training, specialised trainings are brought in and this is done through identifying training needs required by the employees and annual training updates are compulsory for all staff. Healthcare assistants are encouraged to undertake further qualifications and whenever possible, are provided with the opportunities to extend their studies through National Vocational Qualification, i.e. (NVQ2 and NVQ3). Those who are aspiring for the post of managers are carefully selected against rigorous selection framework and are subject to induction processes and are expected to continue to develop professionally, supported by the organisations performance and personal development planning processes. Having looked at the training and development policy of Care UK, it is of a high interest to develop a plan for professional development and training of the employees of the organisation. Before doing this, a clear distinction should be made between development and training. Development is a course of action designed to enable the individual to realise his or her potential for growth in the organisation while Training is concerned with the acquisition of a body of knowledge and skills which can be applied directly to work of a particular type, (Penny Hackett, 1994). As a well known fact, a well-trained employee will have the confidence and the competence to produce better quality service and now turning to Care UK as an organisation, the first step to develop a plan for development and training for employees is to identify the individual training needs. Healthcare assistances are faced with a challenge of working with some complicated equipments and treating of patients which require s proper training. By analysing the training needs, this will help to assess the employees competence and identify what is required to perform the tasks. The second step would be to design a training programme for the organisation. For Care UK, training programmes should be both on-job training and off-job training as demonstrations on how to use equipments and coaching of trainee requires on-job training while presentations, interactive video, lectures and computer base training is more a off-job training. The third step is to identify the training courses that will help the employees to gain confidence and have the competence to perform the tasks. This will includes both the in-house training courses (tailor-made courses to suit the objective of the trainees like moving and handling techniques), external courses like shadowing of new healthcare trainees, and qualification courses like National Vocational Qualifications (NVQs), (Penny Hackett, 1994). So turning to Care UK, employee s trainings should be structured to meet the objective of the organisation which focus on developing the employees to meet their potentials of facing challenging situations at work and giving them the opportunity to extend their studies through National Vocational Qualifications (NVQs). Care UK as an organisation has a sound way of motivating the employees. This is done through training and promotion of employees. By training and promoting the staffs they feel they are part of the organisation. This can be evidenced through training of home managers scheme adapted by Care UK. After their training they are always promoted to senior management positions and also healthcare assistants are trained before they are allowed to start work. This also improves on their confidence and creates in them that the organisation rely want them and they are part of the organisation. Staffs are also encouraged to take external courses like National Vocational Qualifications payable by the organisation. All these makes the employees feel motivated to work for the organisation. This feeling of belonging to the organisation makes employees motivated as Abraham Maslow explained in his motivation theory. Employees are also rewarded for their hard work and this is done through pay and reorga nisation where each month the organisation announce an employee of the month and gifts and present are then given to the nominated employee. By recognising the good work done by the employee like this make them motivated to work hard and also encouraged other employee to work harder as they do also want to be nominated for the employee of the month. The organisations do strive hard to mach the pay of the employees to other employees in different organisation in the industry and all the employees are paid over the national minimum wage. This as well makes the employees not seek employment elsewhere as they feel better of at the organisation. At Care UK employees are supervised and given proper guidance as to how to do their work. Through proper supervision, employees feel more confidants when performing their tasks and motivated to work for the organisation. These things like good pay, high quality supervision, fringe benefits like gifts and presents are the hygiene factors to motiva tion as Herzberg pointed out in his motivation theory. Through high level of team building at Care UK where employee are trained to work in a team through double up calls, healthcare staffs are fully motivated as they feel safe when carrying out their duties. By encouraging team work within the organisation the employees feel they are part of the group hence working towards fulfilling the goals of the organisation. Team work plays a bigger role in motivating employees as they tend to learn more from each other. AS most employees at Care UK have a different value goals that they all want to achieve, as some want to be home managers, employees are rewarded differently basing on their individual needs. Employees are properly selected and trained basing on their value goals and as they see achieving their goals as is with the organisation, they will be motivated to increase their effort in achieving goals. Like employees who want to be home care managers will work hard with the expectat ion that they will one day be home care managers in the organisation as trainings are always provided to them. This feeling of expecting some reward in the future do motivate employees to work hard as mention by Vroom in 1964 in his Expectancy theory of motivation. Care UK also do organise end of year party for their staffs which brings a sense of togetherness at the organisation as employees do get to know their fellow workers. This kind of togetherness at the organisation helps to motivate employees to work towards the goal of the organisation. At Care UK appraisal of staffs are done after every six month where employees are asked individually by their line managers what they feel about the organisation, any area of concern that they feel should be improved, how they feel about their working conditions, any concern with other staff member. Through this appraisal exercise, employees are free to hear all their concern and where necessary proper steps are taken to improve the organis ation and facilitate the employees in performing their duties. At Care UK, the organisation is structured from top to bottom i.e. hierarchical arrangement where one level of jobs is subject to control by the next higher level. This kind of management is bureaucratic in nature and more authoritative in nature. The employees at the bottom of the hierarchy do not influence the decision making in the organisation a lot. Decisions are made from top to bottom. Because of the bureaucratic nature, the organisation enables the authority of officials to be subject to published rules and principles. Thus authority is legitimate, not arbitrary, (G.A Cole, 2004). In the organisation, information is passed from the top management to the healthcare staffs at the bottom. Little do the bottom healthcare staffs at the bottom influence the decision being made at the organisation. The top managers formulate all the rules and regulations to be followed by the bottom staffs, there is a clear separation of officials from the ownership of the organisation though the ap pointment to offices are made on the grounds of technical competence. This management style can be identified by Max Weber and the idea of Bureaucracy. Max Weber in his management school of thought do try to explain the kind of management style that Care UK has adapted. The management style is would recommend for Care UK would be more of a democratic nature where employees are given a bigger say in making decisions as it is through their hard work and commitments that has made the organisation where it is today. The employees work on the ground interacting with the clients and they are the eye of the organisation. If the are given a quit proportion to make decisions on haw to run the organisation it would improve on the image of the organisation and they would feel more part of the organisation. Since human resource planning is concern with the flow of people though and some times out of the organisation, Care UK has adapted a strong policy towards its human resource planning. This can be seen through the organisation recruitment and selection planning policy, training and development of its employees, promotion of the staff to new and top levels, redeployment and career planning processes, pay and motivation policy, appraisal of staffs. All these depend on a sound commitment of the organisation towards human resource planning. Care UK also has an effective recruitment and selection planning policy which comply with the national care standards and national laws of the country like criminal record checks, right to work in the country, equal opportunity, health and safety at work Act, national minimum wage Act to mention but a few. All this is done by the organisation throw its strong human resource planning.