What Is A Learning Journal Psychology Essay

What Is A Learning Journal Psychology Essay A learning journal is a way of capturing and recording your thoughts, impressions, concerns, questions and reflections. This provides an informal yet focused place to express whatever comes to mind. Its purpose is to enhance further insights on how you learn experiences through the process of writing and thinking about how you learn. Your learning journal is personal and will reflect your experiences, preferences and personality. Why am I completing a learning journal as part of my study of social psychology? The learning journal will help enhance further understanding about social psychology and how we can adapt these personal experiences individually, as social psychology mainly focuses on dealing with social interactions this can help us understand how we can socially connect with ourselves and others through interacting insights and experiences that are reflected in our learning journals. This can influence our perceptions and interpretations of how each of us understands social psychology and how we can observe it which also indicates implications it may have had on your level of understanding and to help identify your strengths, weaknesses and preferred preference of the unit. What do I hope to learn from this assignment? From this assignment i hope to learn skills and abilities that will give me a thorough and deeper knowledge as to how i can express and reflect on my own ideas and to help me understand how they build on what i already know using it in my own independent research. Through the development of this learning journal I also hope that this will not only broaden and reflect my personal views and ideas of the content but to further extend my knowledge of the assignment. This will enable me to gain experience and to help me understand and accomplish intellectual processes, goals and tasks that are required in order to reflect upon. Self and Identity Which aspect of the topic has interested me most? Why? The aspect of this topic that caught my interest would be development of the social self I have found this topic aspect very interesting as it explains and reflects on how people see and identify ones social self. To me this broadens my insights as to how and why each individual is looked upon socially because of their self concept, self esteem, self knowledge and social self. This also demonstrates how each individual is looked upon and how their roles can vary from others which help show the social world that surrounds us and how each one of us can develop and become part of the social world. This not only relates to me but to any individual according to the development of the social self. What are the main ideas, concepts and evidence related to this aspect? The main ideas that cover multiple concepts on how the social world is developing includes the roles we play, the social identities we form, the comparisons we make with each other, our successes and failures, how other people judge us and the surrounding culture. In relation to the development of the social self a concept that related towards this aspect include the looking glass self which is a social psychological concept which was created by Charles Horton Cooley in 1902. This concept states that a person self grows out of societys interpersonal interactions and the perceptions of others. This mainly refers to people shaping their self-concepts based on their understanding of how others perceive them. One evidential way this can be perceived is through social comparisons (Festinger, 1954) which help us evaluate ourselves compared to others. What short quote from the text or reading illustrates an important point related to this aspect? An important point that signifies this aspect is found in the text book states that The self- concept has become a major social-psychological focus because it helps organize our thinking and guide our social behaviour. (PP.68) In stating this tells us that according to our self image we can base this on the way we live in a social world which can have an influence on the way we think and how we portray ourselves and other individuals we can also say that social experiences also play a part in developing ones social self. How is the aspect relevant to my social world? This aspect is relevant to my social world because it demonstrates how our social image and social perceptions can shape who we are and how we are viewed upon. The self can be analysed through multiple stages for the development of the social self, the social self concept Who am I? comes from ones self, social knowledge can explain how an individual predicts themselves. Self esteem self sense of how much their worth and social self which shows how roles as a student, family member and friend which can be used for a group identity. Prejudice and discrimination Which aspect of the topic has interested me the most? Why? An aspect of the topic Racial Prejudice has interested me the most because it shows how people can have a negative evaluation towards certain individuals or groups based on attitudes with certain biological characteristics. I find this of great awareness because racial prejudice affects people and populations all over the world and is linked with discrimination which also exists in today. What are the main ideas, concepts and evidence related to this aspect? The main ideas that come with racial prejudice can somewhat come out of ignorance for disliking others. As racial prejudice has common similarities with stereotyping, discrimination and hatred we know that prejudice is an attitude which is a distinct combination of feelings, inclinations to act, and beliefs. Further Concepts and evidence relating to this aspect include racial prejudice has been found between several self-report measures of religiousness and racial prejudice; however, no experiment has examined the direct effect of religion on racial attitudes. An experiment that was conducted by Jane Elliott (Born 1933) who was an anti-racism activist illustrated how biological characteristics through the experiment Blue eyes, brown eyes which was conducted to identify how biological features play a role in racial prejudice. What short quote from the text or reading illustrates an important point related to this aspect? Racial prejudice illustrates important points that relate towards the topic In the context of the world, every race is a minority. The individual in society (PP.182). This is an important point which clarifies how each individual is categorised in certain groups based on their biological characteristics and how they are viewed based on that fact which connects with racial prejudice and how individuals shape our understanding of racial prejudice to not only use certain attitudes towards biological differences but to categorise and judge that is based on the racial prejudice perspectives of the world. Multiple statements can help shape up how racial prejudice is present Im a Cablinasian. Tiger Woods, (1997) describing his caucasion, black, Indian and asain ancestry is a good example. How is the aspect relevant to my social world? As social reality is distinct from biological realities racial prejudice is relevant to my social world because it exists within todays society and is put into different groups within the sociological world. This is relevant in terms of judging and classifying based on race and, or gender which complies with racism and discrimination that also take place within the social world we live in today because of this racial justice is a problem and puts negative insights on minority groups based on biological characteristics. Due to this aspect becoming relevant to the social world racial prejudice affects many people in the social world based on each individuals attitudes towards certain individuals that shape the social world we live in today. Conformity and obedience Which aspect of the topic has interested me most? Why? One of the interesting aspects i have found in this topic is Milgrams obedience experiment. By Stanley Milgram (1963). I find this aspect of the topic interesting because his experiment demonstrates conformity and obedience to determine how far people were willing to go in order to obey the commands of an authority figure and how this experiment illustrated social influence. What are the main ideas, concepts and evidence related to this aspect? Main ideas that relate to this are evidently contrary to Milgrams conclusion that people blindly obey authorities to the point of committing evil deeds because we are so susceptible to environmental conditions. Because of this social psychology has become one of the most famous and controversial experiments. There are concepts behind conforming as it can be defined as adjusting ones behaviour and or thinking to match those of other people or group standard, the base line as to why people confirm is because it is suggested that everyone does it. It is evident to say that when the first subject of the Milgram experiment, Emily, quit the moment she was told the protocol. This isnt really my thing, she said with a nervous laugh when our second subject, Julie, got to 75 volts and heard Tyler groan, she protested: I dont think I want to keep doing this. Jeremy insisted: You really have no other choice. I need you to continue until the end of the test. In saying so this demonstrates how social influence can affect individuals thoughts, perceptions and behaviors in order to confine with obedience. What short quote from the text or reading illustrates an important point related to this aspect? Milgrams (1965, 1974) experiments tested what happens when the demands of authority clash with the demands of conscience. This illustrates an important point in relation to this aspect because according to Milgram human moral nature includes a tendency to be empathetic, kind and good according to our relationships and group members, this also shows inclination towards being chauvinistic, cruel and evil to others. According to the shock experiments reveal not blind obedience but conflicting moral tendencies that lie deep within based on this social influence plays a role in Milgrams experiment in order for people to show signs of obedience and conformity. How is this aspect relevant to my social world? This aspect is relevant to my social world because in society today we are conforming and being obedient under certain instances for example schools require conformity such as wearing school uniform is an example of compliance conformity which is like norms that we must order and obey. An example of being obedient in todays society would be joining the army you must follow and obey instructions in order to qualify the required norms they have set for you. These are all things that happen in the social world we live in because of this the social world and the larger world we are part of is when an individual fully understands the events that are happening around them. This involves the part of life that affects them and their surroundings and in this case conformity and obedience are clearly recognised in todays social world this is the result of social influence. Conclusions What value has this journal been for my learning of social psychology? This journal has valued in teaching me about social psychology and how it deals with social interactions. This has also helped me understand and explain how the thought, feeling and behavior of individuals are influenced by the actual, imagined or implied presence of other people because of this i now have a higher level of knowledge about social psychology. The journal has also observed social psychology as to how it looks at ranges of social topics that have been explained and how people can interact and understand how social psychology is being used. What are the strengths and weaknesses of my journal? For me figuring out my weaknesses is just as important  as figuring out my strengths because I believe that our strengths come from our weaknesses and our weaknesses come from our strengths. I think that a strength that is present in my journal is that it is structured briefly yet descriptive at the same time which makes it reflect upon my understanding of tasks and at the same time has the required information in order to properly state and explain my information. My learning journal is slightly focused more on the topic and should evaluate my points into further detail but aside from that I believe my journal has a good and brief layout in order for anyone to reflect upon. Did I get out of this assignment what I hoped for? Yes i believe that i have acquired some more knowledge towards the desired skills and abilities that I hoped for when writing my journal. This has given me deeper insights to each aspect of the topics. I have expressed and reflected my own personal ideas, this has also helped me build up on what was required for the completion of this learning journal. As I mentioned earlier in my introduction the learning journal has helped enhance my understanding about social psychology and has demonstrated how social psychology can be adapted in the society we live in and how it works around us.

Scramble for Kenya

Imperialism is defined as one country’s domination of the political, economic, and social life of another country. In Africa in the nineteenth and twentieth centuries, imperialism was present and growing. The main countries involved in the imperialism in Africa were the French, German, and Britain. All of these countries were in a constant struggle to become the most powerful, to have the most riches, and control over high abundances of the natural resources in Africa. One region in particular being that of present day Kenya was desirable to the British. Although Britain’s reason’s to imperialize Kenya were selfish and harmful, in the long run Britain helped Kenya progress. On a quest to find natural resources in Kenya the Portuguese were among the first European settlers along the coast of Kenya. Up until the 19th century, very little was known about Kenya’s land beyond the coast until the arrival of the British who came and colonized Kenya. Kenya was under the control of British between the 19th century and mid 20th century. In the early 1800s, European powers began rushing to get a hold of unclaimed territories within areas of interest in Africa. Zanzibar and the interior of Eastern Africa caught the attention of both Germany and Britain. To avoid conflict, in 1886, Germany and Britain signed a treaty in which they agreed upon what lands they would pursue. Germany would take the coast of present day Tanzania and Britain had access to the area where Kenya and Uganda lie. 1 Britain was also interested in other areas in Southern Africa; however, the British were hesitant in accepting full responsibility for the region they had access to. The result was Britain allowing a commercial company, the Imperial British East Africa Company (IBEAC), the right to administer and develop the eastern territory. The IBEAC was responsible for the land stretching from the eastern coast of Africa to Uganda all the way to the northwestern part to Lake Victoria. 2 The British settlers were particularly attracted to Kenya's fertile highlands. Britain’s main interest in Kenya was not to control the local people, but to build a railway that would connect Uganda and Zanzibar, to the Indian Ocean. The railway was important for strategic and economic reasons. It was to be the main link that would connect Lake Victoria and Uganda. Uganda became a source of interest since the source of the Nile river was thought to be there. The construction of the railway led to immigration of people from India who were imported to work on the railway. In order to maintain control over the Kenyans, the British limited their education to practical skills for working on farms. The colonial government forced Kenyans to work. In 1901, the British imposed tax payments in every area that they controlled. In order to make room for the incoming British, indigenous agricultural peoples such as the Kikuyu and the Kampa were removed form their land and relocated. No longer allowed to farm on their own land, many Kenyans were forced to work for Europeans growing cash-crops. Wages for these workers were very low. Laws were also put in place by the colonial government that allowed employees to be fine or imprisoned if employers were not pleased with their work. It was these crimes, among other abuses, which gave rise to independence movements in Kenya which eventually liberated the country from the British. Discrimination, imposition of taxes, forced labor, and confiscated land caused friction between Kenyans and the colonial government. 4 The friction led to eventual resistance by Kenyans against the British rule. Rebellious groups were formed one of them being the Mau Mau. The Mau Mau was a rebellion group formed to oppose British rule from 1890 until 1960. They worked on plans to force the British to leave. The loss of European life is very little. The main victims of Mau Mau violence are other Kikuyu who refuse to support the cause. Among the Mau Mau themselves as many as 11,000 died in encounters with British forces. In 1929 one of the nationalist leaders, Jomo Kenyatta, was sent to England to negotiate on behalf of the Kikuyu community by presenting their concerns to the British government. In October 1952, there was a sudden outbreak of sabotage and assassination in Kenya. Kikuyu terrorists and their ritual oaths of loyalty to their secret organization reflect the customs of Jomo Kenyatta's political group, the Kikuyu Central Association. The colonial government reacted immediately, declaring a state of emergency and arresting Jomo Kenyatta. Kenyatta was charged for planning the Mau Mau uprising, he was sentenced in March 1953 to seven years' imprisonment. Jomo Kenyatta was still in detention as of 1960, but his colleagues elected him president of their newly formed political party, the Kenya African National Union. Kenyatta is finally released by the British in 1961. 5 In elections in May 1963, Kenya African National Union won the majority of the seats. Independence of Kenya was achieved in December 1963, with Kenyatta as prime minister. A year later, under a new constitution, Kenya becomes a republic. In 1964, Kenyatta was elected president. British imperialism changed Kenyan society in a number of ways. Large numbers of new peoples from different cultures took up residence in Kenya bringing in new ideas, missionaries brought about changes in religion, and land and labor practices changed. In addition to spreading their religion, missionaries also influenced and changed Kenyan culture in other ways. They established European style churches, schools, and hospitals which would have an ongoing impact upon the Kenyan people7. he cultural changes Kenya has undergone during the British imperialism has helped Kenya progress as a whole.

Essay on Salem Witch Trials - 1396 Words

Many of the American colonists brought with them from Europe a belief in witches and the devil. During the seventeenth century, people were executed for being witches and follower of Satan. Most of these executions were performed in Salem, Massachusetts in 1692. Mostly all of the accused were women, which makes some modern historians believe that the charges of witchcraft were a way of controlling the women who threatened the power of the men. During the witchcraft trials, hundreds of arrests were made, and some were even put to death on Gallow’s Hill (Karlsen 145). In 1698, the villagers of Salem won the right to establish their own Church. They chose the Reverend Samuel Parris as their minister. Many of the villagers were then sorry†¦show more content†¦Magistrates John Hathorne and Jonathan Corwin examined Tituba, Sarah Good, and Sarah Osborne in the meeting house in Salem Village. Tituba confessed. The magistrates told Tituba that Abigail and Betty saw her in thei r visions, and that she pricked and pinched them. It was impossible to tall is she was telling the truth or not, but that was not what mattered, there had been a confession, and that was what mattered (Hill 27). amp;quot;The devil came to me and bid me serve himamp;quot;, she stated in her confession (National Geographic). Over the next few weeks, many other townspeople came forward to testify that they had also been afflicted or seen strange occurrences. As the hunt continued, many different types of people began to be accused. Most of the women accused were those whose economic situations were poor and they had social problems. Also, some had previous records of criminal activity, but still others were faithful churchgoers and people of high standing respect. amp;quot;Be sober, be vigilant; because your adversary the devil, as a roaring lion, walketh about, seeking whom he may devouramp;quot; (1 Peter 5:8). Many of the women who were examined only to see if they would be brought t o trial. Yet mostly everyone examined, went to trial (Hill 42). The Magistrates would often question the accused in such a way that whatever they said,Show MoreRelatedSalem Witch Trials And The Witch Trial1494 Words   |  6 PagesFirst of all, I wanted to talk about what Salem Witch Trial is and who are the persons involve in this event. Salem Witch Trials, according to Encyclopedia Britannica is â€Å"A series of investigations and persecutions that caused 19 convicted â€Å"witches† to be hanged and many other many suspects to be imprisoned in Salem Village in the Massachusetts Bay Colony.† There are many people involve in Salem Witch Trials and I’ll be going to describe their role in this event, followed by the different case studiesRead MoreSalem Witch Trials And The Witch Trial Essay2225 Words   |  9 Pagesaccused of witchcraft in Salem Village, Massachusetts, many more died in jail, and around 200 people total were accused of witchcraft during the Sal em Witch Trials. Records from the event indicate that the Salem Witch Trials started when a group of young girls began acting strange, claiming they had been possessed by the Devil and bewitched by local villagers. The Salem Witch Trials is a much debated event; historians argue over the motivation and causes behind the trials and executions, not overRead MoreThe Trial Of The Salem Witch Trials905 Words   |  4 PagesI. Introduction In January 1692, when a group of juvenile girls began to display bizarre behavior, the tight-knit Puritan community of Salem, Massachusetts couldn’t explain the unusual afflictions and came to a conclusion. Witches had invaded Salem. This was the beginning of a period of mass hysteria known as The Salem Witch Trials. Hundreds of people were falsely accused of witchcraft and many paid the ultimate price of death. Nineteen people were hung, one was pressed to death, and as many asRead MoreThe Salem Witch Trials691 Words   |  3 Pageswere the Salem Witch Trials? The Trials happened in 1692 in Puritan Massachusetts, in a town called Salem. Nineteen men and women were hanged on grounds of practicing dark magic and making a pact with Satan (in other words, for being witches). Hundreds of people were imprisoned; several died there. Additionally, one man (of over seventy years!) was crushed to death with heavy stones and the lives of many were irrevocably changed. (Salem Witch Museum) IQ #2- How and why did the Salem WitchRead MoreThe Salem Witch Trials1202 Words   |  5 PagesThe Salem Witch Trials were a prime part of American history during the early 17th century. During this time, religion was the prime focus and way of life within colonies. This was especially true for the Puritan way of life. Puritans first came to America in hopes of practicing Christianity their own way, to the purest form. The Puritans were fundamentalists who believed every word transcribed in the Bible by God was to be followed exactly for what it was. The idea of the devil controlling a womanRead MoreThe Trials Of The Salem Witch Trials1866 Words   |  8 Pagessurrounding the cause of the Salem Witch Trials 1692 makes the topic captivating as many historian perspectives offer explanations for the causation of the trials, yet the personal context of each historian has determined its historic reliability. This questions the level of objectivity each historian has in their responses to the Trials. The aims and purposes of a historian, as well as their differing methodologies may alter the approach the have towards the investigation of the Trials. Many interpretationsRead MoreThe Trials Of Salem Witch Trials Essay1267 Words   |  6 PagesThe notorious witch trials in Salem began in Spring of 1692. This started after a young group of girls in Salem Village, Massachusetts, professed they were possessed by the devil. These young girls even went as far as accusing some local women of practicing witchcraft. As a frenzy spreaded throughout colonial Massachusetts, a specific court was summoned to hear cases. Bridget Bishop was the first convicted witch and she was hung in that June following her trial. Eighteen other people followed BishopRead MoreThe Trials Of Salem Witch Trials1069 Words   |  5 PagesEven though the Salem witch trials were made to seem formal, they were actually subjective and not based on fact. Since there were multiple people being accused of witchcraft, the trials were short and quick to sentence. The witch trials lasted less than a year. The first arrests were made on March 1, 1692, and the final hanging day was September 22, 1692. The Court of Oyer and Terminer was dissolved in October of 1692. The Salem Witch Trials occurred in the spring of 1692, when a groupRead MoreThe Trials Of The Salem Witch Trials1635 Words   |  7 Pagesovercome was the Salem Witch Trials. The Salem Witch Trials occurred in 1692 and 1693 in colonial Massachusetts. â€Å"More than 200 people were accused of practicing witchcraft – the Devil’s magic – and 20 were executed† as detailed by Jess Blumberg on the web article A Brief History of the Salem Witch Trials (Blumberg 2007). The trials had a major impact on the American society and the effects could be seen in colonial America as well as today. Why did the injustice of the Salam Witch Trials occur and whyRead MoreThe Trials Of The Salem Witch Trials2197 Words   |  9 Pagesestablish colonies based on the word of God. Salem, like many other towns at the time, had little distinction between church and state and focused all aspects of their society on God. (Roach) Due to these conditions, Salem became the site of the largest and most violent witch hunts in America. The significance of the trials comes from the large impact they had on American law. The conditions before, during, and after the Salem Trials were unlike the witch hunts in any other colonies in the New World

Short Story - 976 Words

As the sun began to rise above the horizon, the blazing orange sky lit up the surroundings as the fiery embers of fuel began to spit and spread smoky fumes across the sky. Jahin, 26 years old is suited up and ready to go through the entrance of the rocket. He is known to be a tall, muscular man with no broken bone to be identified. His helmet consisted of a shiny metallic lustre with a midnight blue and noir black texture to portray it. It is also defined as having thick transparent glass to help see and identify the surroundings he is in. His suit is substantial, large as well as soft as it contains the logos of the association of the country and planet where he is situated at this stage. It also consists of a soft furry material coated†¦show more content†¦As he began to wonder, NASA hooked on to the radio and told him two cool facts. â€Å"Hey Jahin† â€Å"Hey NASA you can’t believe what I just saw!† replied Jahin â€Å"We have been tracking your progress and did you know that Saturn’s rings are made from small particles of water ice and trace components of rocky material† said NASA professionally â€Å"Wow! and I have been doing some research and it said that a supernova radiates more energy than our sun† â€Å"Good to know, but for now we have to go, call us if you need any help† â€Å"Sure Nasa, Sure† It is 6:00pm now and Jahin has decisively crossed the border of the asteroid belt and was heading straight towards the the Earth’s atmosphere which was only 265km away. He started preparing readily and immediately as he knew that the atmosphere wasn’t going to go easy on him. â€Å"Okay, now I am finally up to the hard part of this mission, I’ve got confidence that I would easily seal the border as NASA has added special features to the rocket which I am situated in† Then there was trouble, the rocket began to â€Å"screech!† and in a matter of time, it substantially hit a massive rock piece which was floating around the dark blue and white dotted milky way. Furthermore, the impact caused the fuel tank considerably to break apart and the rocket was no longer travelling at a stable pace. Jahin’s heart begins to rapidly beat and his legs begin to shake as though he has ants in his pants. â€Å"Ahhh!Show MoreRelatedshort story1018 Words   |  5 Pagesï » ¿Short Stories:  Ã‚  Characteristics †¢Short  - Can usually be read in one sitting. †¢Concise:  Ã‚  Information offered in the story is relevant to the tale being told.  Ã‚  This is unlike a novel, where the story can diverge from the main plot †¢Usually tries to leave behind a  single impression  or effect.  Ã‚  Usually, though not always built around one character, place, idea, or act. †¢Because they are concise, writers depend on the reader bringing  personal experiences  and  prior knowledge  to the story. Four MajorRead MoreThe Short Stories Ideas For Writing A Short Story Essay1097 Words   |  5 Pageswriting a short story. Many a time, writers run out of these short story ideas upon exhausting their sources of short story ideas. If you are one of these writers, who have run out of short story ideas, and the deadline you have for coming up with a short story is running out, the short story writing prompts below will surely help you. Additionally, if you are being tormented by the blank Microsoft Word document staring at you because you are not able to come up with the best short story idea, youRead MoreShort Story1804 Words   |  8 PagesShort story: Definition and History. A  short story  like any other term does not have only one definition, it has many definitions, but all of them are similar in a general idea. According to The World Book Encyclopedia (1994, Vol. 12, L-354), â€Å"the short story is a short work of fiction that usually centers around a single incident. Because of its shorter length, the characters and situations are fewer and less complicated than those of a novel.† In the Cambridge Advanced Learner’s DictionaryRead MoreShort Stories648 Words   |  3 Pageswhat the title to the short story is. The short story theme I am going conduct on is â€Å"The Secret Life of Walter Mitty’ by James Thurber (1973). In this short story the literary elements being used is plot and symbols and the theme being full of distractions and disruption. The narrator is giving a third person point of view in sharing the thoughts of the characters. Walter Mitty the daydreamer is very humorous in the different plots of his dr ifting off. In the start of the story the plot, symbols,Read MoreShort Stories1125 Words   |  5 PagesThe themes of short stories are often relevant to real life? To what extent do you agree with this view? In the short stories â€Å"Miss Brill† and â€Å"Frau Brechenmacher attends a wedding† written by Katherine Mansfield, the themes which are relevant to real life in Miss Brill are isolation and appearance versus reality. Likewise Frau Brechenmacher suffers through isolation throughout the story and also male dominance is one of the major themes that are highlighted in the story. These themes areRead MoreShort Story and People1473 Words   |  6 Pagesï » ¿Title: Story Of An Hour Author: Kate Chopin I. On The Elements / Literary Concepts The short story Story Of An Hour is all about the series of emotions that the protagonist, Mrs. Mallard showed to the readers. With the kind of plot of this short story, it actually refers to the moments that Mrs. Mallard knew that all this time, her husband was alive. For the symbol, I like the title of this short story because it actually symbolizes the time where Mrs. Mallard died with joy. And with thatRead MoreShort Story Essay1294 Words   |  6 PagesA short story concentrates on creating a single dynamic effect and is limited in character and situation. It is a language of maximum yet economical effect. Every word must do a job, sometimes several jobs. Short stories are filled with numerous language and sound devices. These language and sound devices create a stronger image of the scenario or the characters within the text, which contribute to the overall pre-designed effect.As it is shown in the metaphor lipstick bleeding gently in CinnamonRead MoreRacism in the Short Stor ies1837 Words   |  7 PagesOften we read stories that tell stories of mixing the grouping may not always be what is legal or what people consider moral at the time. The things that you can learn from someone who is not like you is amazing if people took the time to consider this before judging someone the world as we know it would be a completely different place. The notion to overlook someone because they are not the same race, gender, creed, religion seems to be the way of the world for a long time. Racism is so prevalentRead MoreThe Idol Short Story1728 Words   |  7 PagesThe short stories â€Å"The Idol† by Adolfo Bioy Casares and â€Å"Axolotl† by Julio Cortà ¡zar address the notion of obsession, and the resulting harm that can come from it. Like all addictions, obsession makes one feel overwhelmed, as a single thought comes to continuously intruding our mind, causing the individual to not be able to ignore these thoughts. In â€Å"Axolotl†, the narr ator is drawn upon the axolotls at the Jardin des Plantes aquarium and his fascination towards the axolotls becomes an obsession. InRead MoreGothic Short Story1447 Words   |  6 Pages The End. In the short story, â€Å"Emma Barrett,† the reader follows a search party group searching for a missing girl named Emma deep in a forest in Oregon. The story follows through first person narration by a group member named Holden. This story would be considered a gothic short story because of its use of setting, theme, symbolism, and literary devices used to portray the horror of a missing six-year-old girl. Plot is the literal chronological development of the story, the sequence of events

Humor in Gestalt Psychotherapy Two Article Reviews

TWO JOURNAL ARTICLES - CRITIQUE The two journal articles which I critique have in common the construct of humor (spelled in both international journals as humour). I will examine humor in the first article as a construct. It is utilized as a tool, as a component of therapy but I will examine the very basic underlying nature of humor as a construct and as a phenomenon that can be appropriately and adequately utilized in a gestalt modality (particularly tied to existing gestalt therapy tools). In the second article I will examine the actual use of humor – the specific functioning of humor as a therapeutic tool or therapeutic mechanism within the psychoanalytical modality. In brief, in the first article I critique the use of humor as a†¦show more content†¦She notes that humor is in fact experiential and process, and that sense â€Å"refers to the ability to feel or appreciate something; the ability to be aware comments to the fore, (Jacobs, 2009). Just a couple sentences following that the author sta tes, awareness, characterized by contact, sensing, excitement and gestalt formation is considered a primary therapeutic mechanism, (Yontef, 1989; cited by Jacobs). As the research design is articulated this is about as close as the author gets to delineating an operational definition that connects the awareness associated with sense of humor with the awareness which a gestalt therapist would associate with better deflection mechanisms and the ability to better handle boundary disturbances. My primary concern with the structure of this research lies with the very initial transition from the review of literature to the initial implementation of the research methodology and design, and with the somewhat inadequate operational definition of the construct of humor (as it relates to gestalt modality) and to a failure to more implicitly or directly connect humor and sense of awareness (whether through literature citations or methodology). If the author assumes to delineate a relationship between humor and the efficacy of gestalt therapy that incorporates humor, it is absolutely necessary for an adequate, appropriate definition and a very well delineat ed connectionShow MoreRelatedMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 Pagestranslates by pigeon-holing (p. 35). 1990 Preface This book is divided into four sections, and it groups ten chapters corresponding to twelve previously published articles. The disparity between ten and twelve is caused by the fact that Chapter 5 was condensed out of three separate articles. As the title indicates, the articles included in this volume have been selected exclusively from the author s writings on cinematographic problems.* Since this is, therefore, a collection, I have not triedRead MoreChange Management49917 Words   |  200 Pagespower, and influence, to resist and ultimately block the change. If consensus fails then one 14 MBA –H4010 Organisational Development And Change has little alternative but to move on to explicit and implicit coercion. Somewhere in between the two extremes, the management may attempt to manipulate events in an effort to sidestep sources of resistance. For example, they may play interested parties off against each other or create galvanizing crisis to divert attention. The techniques need not

Strategic Evaluation Document for Boots Free Essays

string(91) " over time is also providing Boots with a new view of its traditional products categories\." | Strategic Evaluation Document for Boots| e-Commerce| Words: 4,998| Ei Cho Mon| MCC Training Institute, Yatanarpon| | Contents 1 Management Summary3 2. Introduction4 3. Strategic Evaluation6 3. We will write a custom essay sample on Strategic Evaluation Document for Boots or any similar topic only for you Order Now 1 SWOT analysis6 Strength6 Weakness6 Opportunity7 Threats7 3. 2 PEST analysis7 Political7 Economic8 Social8 Technology8 4. Impact of IS9 5. E-Marketing Strategy11 5. 1 E-Marketing strategy I will advise the organization to adopt11 5. 2 The value proposition and differential advantage of this strategy11 . Legal and ethical issues13 7. Conclusion14 8. References15 1 Management Summary As an experienced consultant, I have been invited by Boots Senior Management. I need to put together a strategic plan based on the evidence supplied. The Management is also seeking a thorough investigation into the analysis of the impact of the new system on the culture and the productivity of the organization. I produce a management report title by â€Å"Strategic Evaluation Document for Boots†. In this report, I investigate the impact of the new IT/IS system on the culture and productivity of the organization and also I identified the evidence that corroborates, or falsifies the claim that the new system has delivered value and provided the organization competitive advantage that Boot’s management were seeking. Boots is a retailer company that launched Advantage Card base on the result of recording purchasing patterns and customers’ behaviors. Boots already have analysts and marketers and also the database system exist too. But Data didn’t flexible and also query response times are taking so long. Therefore, Boots managed Customer Data Analysis System (CDAS) by using the help of IBM. After using this system, the problems are nearly solved. Boots want to gets customer to use their brand all over their lifetime. So, it intends to make Campaign Management System. In the future, Boots’ valuable customer will purchase Boots product peacefully and happily. To achieve all of this, Boots’ analysts try to research all possible ways of marketing strategy, legal and ethical issues. It is a bit difficult to research the big company system but I try my best to collect all require data and information. 2. Introduction Boots is the long life retailer that stands as a private limited company. Its main marketing environment is the Toiletries, Pharmaceuticals, Healthcare, Beauty, and Photography. Boots also have a strategy for their market. But for the company’s growing team of analysts and marketers, it is driving to change its strategy as a customer-centered view from the traditional product category focus according to the information on purchasing patterns. According to the result of strategy manager, Boots have the loyalty data related with customer for a real impact on the business. To fulfill their plan of changing company’s culture, Boots intend to make Advantage Card for their customers. Advantage Card plan is depend on customer behaviors for Boots. So, they research extensive trials for two year in the Norwich and Plymouth areas. These trials tested out the reward levels and had begun to identify what card holders wanted from Advantage Card plan. Boots targets women as the majority. For this time, Boots want heir scheme different from the others. So, they focus to give ‘treats’ to card holder customers. Customer will be rewarded with a personal item that they would not normally buy for themselves. This scheme got a good result for Boots because its sales growth is even greater than expected in two years. Boots invested around ? 25 million for Advantage Card including database in first year to get a significant sales growth that was an important part of the rational for the scheme. Boots more value the records that focus to consumer behavior which can reveal the buying patterns. To get these valuable records, Boots use sophisticated data management and analysis tools. The grower the customer database, the greater the result of boots will be. Boots’ IS team and the marketing department researched thoroughly the available options for the new customer analysis system even though it is a long-established customer of IBM. But IBM can offer a complete solution and the retail experience of their support team to Boots. So, database project started at 1997 and project went well. But it is very much state of the art technology and IT is also difficult for everyone at first. After researching more than 2 years about individual card holder transaction records and a selection of non-card holder sales records, the size of the database was larger and larger. Therefore, Boots wanted to get the right structure database with maximum flexibility and also it can achieved to store data at the lowest level of granularity for user to build it up to any level they require during analysis. Commercial analysts can also have rapid real time access to all of the data without having to make special requests on IS support. The database structure should be to support the analytical process. To fulfill all the requirements, Boots decided to use Customer Data Analysis System (CDAS) by giving advice from IBM. According to the support of this system, most queries response times were 30 times faster than before even though the database has reached 1. 200 GB. Because of this, the analysts of Boots were delighted. CDAS includes IBM’s intelligent Miner for Data being used for more advanced data mining such as segmentation and predictive modeling. Analysts are more interests in the behavior of groups of customers. They use market basket analysis to provide insight into the product purchasing repertories of different groups of customers. By using the advantage card data, the insight team has been able to identify four groups of promotion buyers. They are:The deal seekers (ever buy promotional lines), Stockpilers (bulk buying and then don’t visit for weeks), Loyalists (revert to their usual buying patterns),New market (buy items on promotion, continue to purchase same product). By using the result of analysts, marketers can understand what they are achieving via their promotions, rather than just identifying the uplift. Analyzing market basket trends by shopper over time is also providing Boots with a new view of its traditional products categories. You read "Strategic Evaluation Document for Boots" in category "Essay examples" Boots builds up its understanding by combining data from a number of customer dimensions: RFM (Recency, Frequency and Monetary value) analysis enhanced with profitability. Boots managed Boots relationship marketing programme enabled by the Advantage Card. To fulfill this relationship marketing, Boots is planning to make Specific campaigns system. This system will provide customer-center view technique. Campaign management system is based on CDAS development by IBM. By integrating campaign management system within the analytic environment of CDAS become the main strengths of Boots. 3. Strategic Evaluation Boots is a retailer company in United Kingdom. Boots marketing strategy change from the traditional product category focus to a customer-centered view. Boots already launched Advantage Card to fulfill customer requirements. By recording consumer behaviors in database, Boots collect the source data for their strategy. This technique is useful for Boots but database size is larger and larger and also data doesn’t flexible. The users, analysts took a long time to research require data. So, this becomes one of the problems for Boots. By using Customer Data Analysis System (CDAS), Boots can solve this problem. One of the purposes of Boots is to change Loyalist customer to New Market and to remain New Market customer as Loyalist. The later, Boots also want to create Campaign Management System to give pleasurable shopping to loyal customer of Boots. To complete these purposes, Boots need to consider the organization’s current position by using SWOT and PEST analysis. 3. 1 SWOT analysis Strength * Launching Advantage card scheme- This is a very valid vision. It can improve Boots sales growth and also can get the trust and respect from customers. It can also supply a loyalty market environment. Real time access over CDAS- It can reduce the time that will take to ask special requests on IS support. By having real time access, analysts can analyst consumer data more effectively. * Making Brand Loyalty over customer- Customer loyalty is one of the important parts for Boots marketing strategy. Having loyalty customers supply Boots to create strong business environment. For an instant, a sho pper visiting Boots once a fortnight and buying nappies is probably buying from a number of supply sources whereas one calling at the store twice a week probably gets most of her baby’s nappy needs from Boots. This increases nappy sales. * Customer Focus- Boots pride itself on developing experience retail and wholesale teams which manages their respective areas. By doing this, Boots creates an internal management system, managing customers purchasing habits. Weakness * Treats – Rewarding Treats to customer can be pleasure but too much treats can make customers annoying and also become careless vision for Boots products when treats are repeat and repeat. * Large stores overwhelm small stores – Branching a group of stores in particular geographical area can provide Boots customer to buy boots products any time, any where. But large stores are more persuade customer than the small stores. So, it will be a waste of store, staff, money and time. E. g. Boots large store and small store are together in the same area, and then customer will go to large store and ignore small stores. * Cannibalization – Customer behaviors can supply Boots analysis a lot but customer manners can change. If it comes out like that, that will be a big damage for Boots. For example, when boots produce a new and similar products, customer only buy these new products and never return to his/her original products. CDAS – This system can almost fulfill the requirements of database system but it also has a weak point. When analysts analyst the result of recording data, there can be different point of view to make decision. Sales growth conversion can appear also. * Time delays can be caused at the Point of Sales due to updating of points into card. Opportunity * Campaign management system – This will be a good opp ortunity for Boots. By planning campaign management system, Boots can persuade customer according to seasons, holiday and festival. Boots Gifts Christmas TV show launched in December is a good example of this. This will give customer’s peace and earn extra points. * Relationship marketing – By making customer to become lifetime customer, boots will get a valuable customers of the future. Relationship marketing can give personal or emotional connectivity to Boots customer. By giving direct mail to valuable customer will be an example for this. * From Loyalist to new market – this will also be a good opportunity. If loyalist customer changes to new market, boots products point of sale growth will increase and also boots need to maintain new market customer as loyalist. For an instant, Customer buy skin care products often buy hair-care products in promotions and then Customer continually buy both skin care products and hair-care products. * 4% growth – quantifiable growth rate in second year Threats * Customer personal data usage – This can suffer customer personality by recording consumer purchasing data. * Competition – there will also be other companies that will use the same techniques and strategies. * Loss of revenue – promotion will get revenue in average. If deal seekers and stockpilers involved then that will be damage to point of sales system. E. g. When Boots promote bodycare products, deal seekers and stockpilers bought these more then promotions will meet fill. * If Loyalist customers get multiple treats then it will be co placement and also overwhelm options for repeat purchase as new market. 3. 2 PEST analysis Political * Toiletries and pharmacy market are the market provided the basic requirements of daily life so that this can’t affect Political directly. But making a promotion system will directly relate to Political. If Country policy changed, then promotion techniques will be unstable conditions. * Planning Campaign management system will also directly imply Political. For example, Boots plan to produce new Christmas TV show but policy change than it will be a failure. * Advantage Card can also affect on political. Advantage card scheme based on customer behavior so policy changing can be imply to reduce or improve sales growth of Boots business strategy. Economic * Rewarding treats may be a good idea for promotion. But sometimes too much rewarding treats make affects to Boots promotion system. * Boots launched Advantage Card scheme in 1997 and this will be a great future for Boots as this development is more efficient and reliable for most customers. Investigating ? 25million over database system will be an important part of the rational for Advantage Card Scheme. It already had great profit in first year. So, sophisticated data management and analysis tools can give Boots a big effort. Social * Relationship marketing system will change according to the culture of people. This can affect Boots’ sales growth. * Discussing basic customer demo graphic data (such as age, gender, number of children and postcode) to expend business environment can affect Social. Sometimes, customers don’t like to tell their personal. Targeting geographical area to open a group of Boots stores led to a greatly improved understanding of the role different stores play within that area. Technology * Customer Data Analysis System (CDAS) is one the main techniques for Boots database system. It can reduce time and cost. * Analyzing market basket trends by shopper over time is also providing Boots with a new view of its traditional product categories. * Real time Access – This can improve analysts’ analyzing system more rapidly. By using this, can reduce time to requests on IS support. 4. Impact of IS Both Science and technology are already developed and also technological innovations develop along already. It results to the emergence of new equipment and gadgets. For all big or small company, technology transports both intangible and tangible advantages to turn into cost efficient and to get together the growing orders and requirements of customers. Technological advances change business efficiency, traditions and relationship between employees, clients, suppliers and customers. The type and quality of technology used influence the security of classified business information. All big and small companies depend upon computers to achieve their administrative works when the trouble brought by organizational tasks, like inventory, bookkeeping and records keeping. Because of producing Internet and online social networking sites reduced the costs of business operations. One advantage of it is to become more useful and easy for companies to use Six Sigma management methodologies. Some firms changed to outsourcing rather hiring their own personnel between the low costs correlated with it. According to the huge impact of technological innovations to companies, it will be impossible for them to live with it. Advantages of Technology to Business: * Customer Relations. Technology concerns the way companies correspond and create relations with their clients. In a fast moving and business environment, it is crucial for them to interrelate with clients frequently and rapidly to expand their trust and to attain customer reliability. By using Internet and online social networks, firms cooperate with consumers and respond all their queries concerning the product. Launching useful communication with customers not only produces connection with them, but it also creates strong public image. It permits business enterprises to decrease and to slice carbon dioxide emissions. * Business Operations. Amid the exercise of technological improvements, business owners and entrepreneur understand their cash flow better, how to manage their storage costs well and enables business to save time and money. * Corporate Culture. Technology lets employees communicate and interact with other employees in other countries. It establishes clique and prevents social tensions from arising. * Security. Modern security equipment enables companies to protect their financial data, confidential business information and decisions. * Research Opportunities. It provides a venue to conduct studies to keep themselves ahead of competitors. It allows companies to virtually travel into unknown markets. * Corporate Reports. With technology, business enterprises communicate effectively with their branch offices to deliver quality financial and operational reports. Disadvantages of Technology to Business Unemployment – While information technology may have streamlined the business process it has also created job redundancies, downsizing and outsourcing. This means that a lot of lower and middle level jobs have been done away with causing more people to become unemployed. * Privacy – Though information technology may have made communication quicker, easier and more convenient, it has also bought along privac y issues. From cell phone signal interceptions to email hacking, people are now worried about their once private information becoming public knowledge. Lack of job security – Industry experts believe that the internet has made job security a big issue as since technology keeps on changing with each day. This means that one has to be in a constant learning mode, if he or she wishes for their job to be secure. * Personal Touch – Technology streamlines business processers, but in order to do so, it often displaces the personal touch of business (e. g. getting an automated service instead of a phone representative when calling a company. ) * Commonness – The commonness of a technology in business tempers the disadvantages of that technology to some degree. For instance, since so many companies use the Internet, network specialists are very familiar with how to fix issues of network security, speed and connectivity. Boots culture also has significantly changed over the years. In the early years boots had its own its structure which basically dealt with all IT needs. Consequently, boots has realized that over the years it can improve on its IT infrastructure, granted that the company boost its pride on consumer satisfaction. Boots launched its Advantage Card scheme by researching in Norwich and Plymouth areas between two years trials. According to these trials, reward levels are tested out. This had begun to identify what card holders wanted from the scheme. Boots total invest ? 25 million to both Advantage Card and database. For boots, a significant slaes growth was an important part of the rationale for the scheme. Boots already have IS team and database. Boots is a long-established IBM customer. Before the implementation of available options for the new customer analysis system with IBM, Boots’ IS team originally researched it. IBM can give the real value during the solution development cycle. The database project started in 1997 and the project generally went well. But it is very much state of the art technology and it give a lot more painful at times than expected. At first, IT is very uncomfortable and so no one wants to use it. After using this more than 2 years, card holder transaction records and a selection of non-card holder sales records that provides card holder behavior are increased and increased. The size of the database was going to be a challenge for performance. Analysts want database flexibility, rapid real time access to all of the data without having to make special request on IS support. It was necessary for Boots to restructure their ongoing out sourcing deal with IBM. The company’s main aim for the improvement in its IT sector, is to focus on how it can improve its customer relationship, decreasing its IT operational cost and improve on its delivery capabilities. To fulfill this, Boots create CDAS according to IBM’s DB/2 UDB database under AIX. After 18 months the database has reached 1,200 GB but most queries take a few minutes to run. Boots customer insight strategy team runs 23 full-time analysts. Finally, Boots plan to manage Campaign Management System to provide customers’ peace of mine. . E-Marketing Strategy E-Marketing Strategy is a major part for every kind of business. By using e-marketing strategy, there are many aspects to be a successful business. The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing. E-marketing strategy is significant as with any strategy to recogn ize. Finding the business environment is also the important part such as intentional groups, originating massage, choosing the right media, tools and services. Thinking based on strategy is also an essential part. Therefore will I look into the; â€Å"how†, â€Å"what† and â€Å"why† of e-marketing, remote the advantages and pointing out how it varies from traditional marketing and communication methods and how knowledge about communication and marketing theories, technology tools, innovation and creativity can assist an enterprise to advance its e-marketing. E-marketing strategy in this term paper represents the whole thing from the conceptualization of a full e-marketing strategy, during to the completion of a range of methods, tools and services needed to make that strategy a reality. A defined e-marketing strategy should explicitly identify the business goals which e-marketing efforts support the enterprise to achieve. 5. 1 E-Marketing strategy I will advise the organization to adopt There are four targeting strategies that E-marketers mostly select. * Mass marketing (undifferentiated targeting) – when the firm offers one marketing mix for the entire market. * Multi-segment marketing – when a firm selects two or more segments and designs marketing mix strategies specifically for each. Most firms use a multi-segment strategy. * Niche marketing – when a firm selects one segment and develops one or more marketing mixes to meet the needs of that segment. * Micromarketing (individualized targeting) – when a firm tailors all or part of the marketing mix to a very small number of people. In this case of Boots, the best e-marketing strategy will be to pursue Multi-segment marketing, by dividing into many sub-markets from bigger markets and an organization chooses different marketing strategies to reach each sub-market it targets. The reason of choosing this strategy is because Boots offer multiple products within a larger product category for consumer. For an instant, the main category, Toiletries, there are many kinds of products such as Hair care, Hair Accessories, Tooth brushes, Tooth paste, etc. 5. 2 The value proposition and differential advantage of this strategy There are different segmentations of marketing strategy that I chose. They are Geographic segmentation, demographic segmentation, Behavioral segmentation and Psychographic segmentation, etc. All of these segmentations focus on customer center view. For analysts and marketers of Boots, this strategy will probably apply effectively. Geographic segmentation divides the Boots market into regions characterized by climate, population and cultural differences. This type of segmentation often occurs naturally. For example, Boots produces Suncare of Beauty products and it won’t advertise in the middle of December. However, some geographic segmentation strategies are deliberate: Boots will produce Beauty products in different countries based on cultural tastes. This segmentation strategy can provide Boots effectively when promotions come. Demographic segmentation divides the market into groups based on age, family, income, occupation, education, religion and many other variables, For example, Children clothing from Boots only target on children and mother and target higher income families. Demographic targeting is so specific that marketers have developed acronyms for certain markets; for example, Drinks stands for double income, no kids. Most tactical plans in marketing involve demographic segmentation. Boots really need this segmentation for researching of purchasing patterns and customer behaviors. Behavioral segmentation focuses marketing efforts on consumers’ researched behavior toward the product. For example, if most consumers purchase a product during the Christmas holiday season, behavioral segmentation would encourage heavier marketing in the time leading up to that season. In addition to specific occasions like holidays, other variable include usage rate for the product, the benefits consumers seek from the product and consumers’ status as a first-time or card holder. This segmentation will effect at Campaign Management system. Marketers who distribute activities, interests and opinion (AIO) surveys are conducting research for psychographic segmentation, which alters marketing strategy according to consumers’ lifestyle preferences. This method of segmentation is useful when Boots wants to make its brand’s image more appealing to specific consumers. By discovering the values and attitudes of consumers who most frequently use the product, Boots can improve their public relations strategies and build brand lyalty. Multi-Segment Marketing helps companies achieve stronger positioning. Positioning is creating a distinct perception in customers’ mind about what makes Boots products different and better. Having more narrowly defined segments makes it easier for marketers to deliver effective messages that convey the benefits and value desired by that distinct segment. By breaking customers into defined segments, Boots can remove prospects from consideration when selecting media for message deliver. Messages delivered to people not in a given segment have little business benefit and wastes money. Segmenting markets and selectively distributing marketing messages improves the value of the message. Carefully and accurately defined market segments can gives a competitive advantage over competitors. Essentially, Boots that best understands what makes customers unique within a segment, and different from one segment to the next. By better knowing customer segments, Boots is most likely to deliver an effective value proposition that entices the customer to Boots brand. Boots can perform more targeted research to learn more about customers and deliver messages that best match their brand strengths to their needs and wants. If Boots is planning camping system, for instance, presenting an add in an outdoor or adventure magazine might make sense given likely interests of the business market. Selecting the best media class and vehicle to deliver Boots marketing messages is crucial to efficient marketing. Market segments are known for utilizing certain types of media more often. 6. Legal and ethical issues As a long range business company, Boots need to consider Legal and ethical issues. Legal and ethical issues are directly affect business strategy, and how business deal with challenges involving government agencies, legislation, or the press. Ethics is a branch of philosophy and according to the â€Å"Stanford Encyclopedia of Philosophy, â€Å"business ethics is the branch of ethics that considers moral activities in a commercial enterprise. In practice, businesses are looking for policies that ensure legal compliance and confidentiality, examine diversity and management issues, and encourage employee honesty. In these legal and ethical issues, minimizing the privacy issues of organization is an important part of Business Company. That guideline is very useful in Boots because Boots marketing strategy is based on customer data and purchasing pattern. If the important data are spreading to the other rival company, this will cause a big scratch for company. So, Access to personal information should be limited to individuals that have proper authorization. Individuals should be able to review their records and correct any inaccuracies. For instant, allowing all users to read, write and edit every part of organization can occurred data lost and data copyright. So, this way will be save ethical issues. Boots also use internet to give information, promotion message to its valuable customer. By using internet is very supportive for business but the raise of the Internet has brought forth many new legal issues. For instant, Cybercrime, a term for illegal acts that occur online, includes â€Å"phishing† and identity theft. â€Å"Phishing† occurs when an official-looking email, usually spam, asks for a user’s private information. To prevent this, there must be a well-defined purpose for collecting and maintaining the Internet user data and also only the data that is needed for the specified purpose should be collected. To protect Data of business organizations, US produce Selected US Data Protection Laws. They are: * Children’s Online Privacy Protection Act requires websites to get parental consent before collecting personally identifying information from children 13 or younger. * Graham-Leach-Bliley Act- requires notice and â€Å"opt-out† consent before financial business may sell or share consumers’ financial information. * HIPAA – protects the privacy of health care information by medical providers and insurers. * ADA – limits access and requires employers to protect the confidentiality of disability-related information. Above laws are very essential for all organizations and already fit for Boots business. By using these laws for company, organization system will be secure to the gathering, processing, distribution and use of information on the Internet. 7. Conclusion Finally, is is a summary report based on the expert study required from the management of Boots. In this report, I consider strategic evaluation by using SWOT and PEST analysis. Both analyses for Boots are really useful for considering the organization’s current position. For example, In Strength, Launching Advantage card scheme- This is a very valid vision. It can improve Boots sales growth and also can get the trust and respect from customers. It can also supply a loyalty market environment. For weakness, Treats – Rewarding Treats to customer can be pleasure but too much treats can make customers annoying and also become careless vision for Boots products when treats are repeat and repeat. In PEST analysis, investigating ? 25million over database system will be an important part of the rational for Advantage Card Scheme. It already had great profit in first year. So, sophisticated data management and analysis tools can give Boots a big effort is sample for Political. In my report, I already use Four (4) E-Marketing Strategies. Mass marketing (undifferentiated targeting),Multi-segment marketing, Niche marketing, Micromarketing (individualized targeting). For Boots, I chose Multi-segment marketing because of its segmenting strategies are the most suitable for Boots. Finally, Boots has done so far with developing a loyalty card scheme to collect data then analyzing them by using the CDAS system is a excellent basis for the understanding the consumer behavior in order to implement recommended e-Marketing strategies to raise the generally long term sales growth. 8. References http://www. azpublishing. org/articles/hd/index. php? =disadvantages+of+relationship+marketing : 12:28 AM 11/20/12 http://www. strategicdriven. com/marketing-blog/bid/78310/5-Benefits-of-a-Relationship-Marketing-Strategy : 12:29 AM 11/20/12 http://www. boots. com/en/Photo/Digital-Cameras/ : 12:29 AM 11/20/12 http://ezinearticles. com/? e-Marketing-Strategy:-7-Dimensions-to-Consider-%28the-e-Marketing-Mix%29id=21976 : 1:04 AM 11/20/12 http: //en. wikipedia. org/wiki/Supply_and_demand : 1:51 AM 11/20/12 http://www. slideshare. net/RuneHaugestad/emarketing-strategy : 3:26 AM 11/20/12 Rune Haugested, e-marketing strategy, rune_haugestad@yahoo. no, Oslo University College http://www. nowthis. com/principles-of-marketing-tutorials/targeting-markets/develop-marketing-strategy/: 4:09 AM 11/20/12 Decision Analyst; Market Segmentation; Jerry W. Tomas Huazhong University of Science and Technology, Research on Market Segmentation Variables (PDF); Wei He, Yingzi Liu : 8:19 AM 11/20/12 Business Dictionary: Market Segmentation Definition Strategic Marketing Segmentation: Four Benefits of Market Segmentation Strategic Marketing Segmentation: Market Segmentation: Media http://www. ehow. com/info_8124974_effects-market-segmentation. html http://www. ehow. com/info_8406701_market-segmentation-variables-characteristics. html How to cite Strategic Evaluation Document for Boots, Essay examples

Does King Lear Play The Tragic Hero free essay sample

, Or The Autocrat Essay, Research Paper Does King Lear Play the Tragic Hero, or the Autocrat? It is rather possible to do an statement in favor of either reply, an statement that would turn out to be rather a argument, although one reply would weigh in favor of the other. To turn out this, certain elements would hold to be analysed exhaustively, all facets taken into context and sufficient research done into the affair. This is the lone method in which a just argument of the statement can be taken into consideration. We can merely happen the reply to this inquiry if we know what the two statements mean ; this will supply a solid base onto which the remainder of the argument can rest, a foundation of fact. Aristotle, a great laminitis of the definition of calamity used the word katharsis to depict the effects of true calamity on the witness. We will write a custom essay sample on Does King Lear Play The Tragic Hero or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Aristotle stated that the intent of calamity was to raise commiseration and panic, and thereby consequence the katharsis of these emotions. Other critics see calamity as a moral lesson in which fright and commiseration are excited by the tragic hero s destiny service to warn the witness non to likewise tempt Providence. This reading is by and large accepted that through sing fright vicariously in a controlled state of affairs, the witnesss ain anxiousnesss are directed outward, and, through sympathetic designation was the supporter, his penetration and mentality are enlarged. Besides, as significantly and significantly, Aristotle introduced the term tragic flaw, the tragic defect, or an built-in defect or defect in the hero of a calamity. Aristotle casually described the tragic hero as a adult male of baronial rank and nature whose bad luck is non brought upon him by villainousness or corruptness, but by some mistake of opinion. This imperfectness subsequently became known, or interpreted as a moral defect, although most great calamities defy such a simple differentiation of the term. We could state that in many instances of calamity the hero is neer inactive, but struggles to decide his tragic trouble with an obsessional dedication, that he is guilty of assuming that he is divine, trying to excel his ain human restrictions. The demand, or deficiency of order in a society, could be a ground why the calamity came to be, and is known in Grecian footings as hubris. This ethical and spiritual idea portrays the resulting deductions of impious neglect of the bounds regulating human action in an orderly existence. It is the wickedness to which the great and the gifted are most susceptible, and in Grecian calamity is normally the hero s tragic defect. As in this statement, T he footings of an tyrant have to be observed with some examination to guarantee no prejudice comes into drama. The term tyrant, intending that a individual was to govern with limitless power and resources, and who has undisputed influence or authorization, has applied to many swayers, and a premier, and surely recent hallmark of this fact originate in the early twentieth Century, in China. During the first half of this century, China saw the gradual decomposition of the old order, a common subject in King Lear, and the disruptive readying for a new society. The foreign political doctrines of leading undermined the Chinese system and provoked a mass turnaround for the Chinese authorities. But they, with their old order steadfastly engraved into their operating processs, found it hard to fix for democracy. But in this trouble they had to put an tyrant at the caput of province, and leave the revolutionists with merely minor bridgeheads in the political system. This therefore meant that the people were non ready for the relinquishing of a absolutism, as the people were non experienced in covering with jobs in such a different manor. Such a analogue may be difficult to happen throughout King Lear, yet entirely in any of Shakespeare s plants, but certain elements may keep acquaintance with minor functions in King Lear. I believe, with the aid of the information studied, that no analogue can be found between this autarchy and the function of King Lear in his self-titled drama. It is possible that autarchy, common among certain subjects that arise in King Lear, could be confused as the function of King Lear, but in fact does non. This thesis can be proven by the deficiency of any subjective informations in favor of this statement, and the deficiency of a lucifer in regard between its definition and presence in King Lear. In resistance, the subject of a tragic hero tantrums so absolutely into its definition by Aristotle and other great minds of his sort, that it would be about impossible to reason against it. The surveies by these great minds have proven to be most helpful in the survey of this statement as their surveies match and parallel the subjects of King Lear about absolutely. Such as tragic flaw and hubris, their provocative and deductive fluctuation of the same subject proves a accelerator in an statement in favor of the tragic hero. It is most certain that King Lear provokes commiseration and fright into the heads of the witness, in a tragic narrative of morality, and mortality that is sparked by Lear s tragic flaw, his fatal defect, haughtiness and amour propre combined with a obstinate and selfish mentality upon life, which proves to be his ruin.