Insurance for camels (Albaaeer)

Introduction There is a need to introduce a camel general insurance policy due to the increased needs to protect camels in the UAE. Such an insurance policy should cover camels against sickness, accidental loss of the camel arising from fire, theft, and legal liability arising out of the camel’s damage to properties belonging to third parties such as crops.Advertising We will write a custom research paper sample on Insurance for camels (Alba’aeer) specifically for you for only $16.05 $11/page Learn More In the UAE, camels are valued, and people take care of the animals to ensure that they are safe and healthy. The camels have values in the society. The people also attach an economic value to the animal. Camels can survive in the harsh desert conditions, and this aspect is suitable for areas which are dry. The camels are used for transport. They also supply milk and meat. Camels are also used to pay dowry, and they are sources of pride for t he people in the UAE (Salem and Staff Reporter, p. 1). Today, they are also used in sports, such as racing (Zacharias, para. 6). In this paper, the author provides a proposal that Dubai Insurance Company will establish an insurance policy called Alba’aeer. The policy will provide cover for the upkeep, racing, and breeding camels in the region. New product development plan for selected opportunity Pricing In all businesses, a product is brought to the market after passing all stages of full new product development process. Pricing is the last stage in the new development process. The other stages, starting from the first one, are as follows; idea generation, idea screening, concept development and screening, business analysis, beta and market testing, technical implementation, commercialization and lastly the new product pricing. As a marketing manager, developing a strategic plan in setting the price of the Alba’aeer is very recommendable. The pricing strategy will con sider the all the costs and the profit margin of the product. A marketing manager should focus on the current and the future situation of the market of the Alba’aeer and not historical to ensure that the right price is set for the product. A mind that thinks of today and tomorrow will help marketing managers to set a strategy of pricing that will help make profits today and tomorrow. A mind that thinks of the experiences will obviously drag the marketing manager into setting prices to recover the costs that were incurred long time ago (Tailan, and Liu, 695). The pricing process will consider the fact that the product is new and that customers will not be willing to buy the product because they have not used it before. Marketing managers should take immediate actions in regards to how the buyers respond to the prices that have been set for the Alba’aeer. The prices will be tested to test the response of the customers.Advertising Looking for research paper on busine ss economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The managers should develop pricing strategies that shift with the shift of the price sensitivities of buyers. The insurance products have a price-elastic demand, and this indicates that the price of Alba’aeer will be determined by the demand in the market. In case the demand for Alba’aeer increases, the price will automatically be increased, and in a situation where the demand of the product decreases, the price will also decrease (Tailan, and Liu, 697). Once more, while developing a pricing strategy in planning for the new product development, in this case, the Alba’aeer, marketing managers should study the competition of other products or other organizations selling the same product. It is more preferred for one to be on a creative plane while doing business than being on the competitive plane. When there is no otherwise, the marketing managers in a competitive environment are advised to be alert to the market trend, but not copying what the competing organizations are doing. The marketing managers of the organizations selling Alba’aeer in the UAE have to plan their own pricing strategy and not copying the pricing strategies of their competing counterparts. The pricing strategy will also consider the taxes that have been imposed by the government. The taxes account for the price of a product and should be incorporated in the price of the product. The government requires all businesses to pay taxes, and the Alba’aeer insurance product should incorporate the tax component. The pricing of the product will be a cover of 50,000 to 1 million Dirham. It will be tailor made in that one can pay as low as 500 Dirham per month. This is to ensure that those who are in the low end market can afford to pay for the product and provide cover for their camels. This is also because the price is one of the ways that the company will be able to receive revenue from the sales made in theoretical term it is one of the most important determinants of the perception of customers when they are making purchases (Salem and Staff Reporter, 1). The marketing managers of Alba’aeer organizations too, while planning for the new pricing strategies for the product should think of the product life cycle. As I said earlier, it is wise to set a pricing strategy that has its focus on today or rather the current and the future situation. The product life cycle clearly elaborates that towards the Decline phase, the prices of products start to go down due to the market saturation with the products and the increase of price sensitivity with the increase of products’ knowledge. The marketing managers of the Alba’aeer organizations should set pricing strategies that are flexible.Advertising We will write a custom research paper sample on Insurance for camels (Alba’aeer) specifically for you for only $16.0 5 $11/page Learn More Promotion Promotion refers to the process of creating awareness about the products in the market. This can be done through advertising, television, social media, and other communication media. Promotion increases the knowledge about the products in the market. Companies also educate customers about the products through promotion. The companies use promotional strategies to encourage potential customers to try the new products in the market. Therefore, promotion is an important tool when a new product is introduced in the market (Tailan, and Liu, 698). The product promotion will entail advertising the product to ensure that customers are well aware of its existence in the market. The advertisement will be done TV, radio, social media networks such as Facebook, Twitter and MySpace and also on the company’s website through a link that will enable the user to find more information about the product with regard to price, cover provided, extensi ons of the cover and those things that are not provided in the cover. We also use brochures that will be placed at strategic points on the premises of the business to ensure accessibility by the customers. The physical product promotion will entail the use of bright and attractive displays on TV with appealing colors. We have chosen green to be our theme color as it communicates trust, nature and calmness and more so because it is a product covering animals- camel (Alba’aeer). The cover of the policy with regard to the sum insured premiums to be paid per month, and the benefits that will accrue to the policyholder will also be provided. On realizing that people like free things, the marketing manager of the organizations dealing with Alba’aeer and Alba’aeer products can organize an event to give away products with an aim of drawing and attracting customers who could at first been disinterested. Organizing promotional events helped our organization to send a pres s release about our products. We also got a chance to let the public know, through the use of the local newspapers. The use of business cards as a way of promoting Alba’aeer products can greatly influence the buyers in the UAE in a wide range. Handing out of printed promotional items can help an organization to venture into the interiors in marketing its products. Another way of using promotions in new product development is by offering samples to people with great influence whom after using or reviewing the products offer back a positive response which in turn help to convince customers to try the products. The other tool for product promotion for new product development is the use of testimonials. In the the UAE, Alba’aeer organizations can collect testimonial from customers who have used and got satisfied with the products, that is, the camel itself, its milk or meat. The testimonials from customers can greatly help to retain and influence other potential customers who trust their opinions into trying the product (Jaffer, 4).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More All the factors that will influence the consumer behavior towards the newly developed product There are several factors that will influence consumer behavior towards Alba’aeer insurance policy. Consumers purchasing decisions are influenced by cultural, social, personal and psychological factors. Clients who will opt to buy the product and those who will not buy it are influenced by different factors. Many of these factors are beyond the control of the marketers, and they are unique in term of the environment from which one was born and grown. First, cultural factors are influenced by what one was taught from a young age up to maturity. These teachings range from family, school, religious institutions and society at a large. The basic values that shape individuals’ tastes, preferences and perceptions teach in these institutions. For some, they have been taught that insurance is not important especially for animals like camels. For others, due to their religious beliefs insurance is not crucial especially among the Muslims. For others because they do not keep camels due to their own personal reasons, they might not just find it necessary to purchase camel insurance policies (Al-Mutawa, 345). Social factors that influence the consumer behavior are reference group, family, social roles and status. The reference group is the group of people whose opinions are considered by a member when making purchasing decisions. The group can also affect one’s personal life or profession. These groups are can further be divided into family, friends, neighbors, and coworkers who interact with the individual on most occasions. For those clients who belong in a social group that believe in camel insurance or those who keep these animals are most likely to purchase the product compared to those who are not (Strazzieri, et al. 435). Other groups like religious groups and professional associations affect also one’s buying behavior depending on the beliefs o f the group concerning insurance. Family members also have a strong influence on one’s purchasing decisions. People from different families tend to be different in terms of their tastes and preferences that they value since childhood regarding insurance. Parents also provide the first orientation for their kids and in most cases for these kids whatever their parents used to like will be their likes and vice versa. Consumers also will be influenced to buy or not depending on their roles and status in the family either as: a husband, wife and first male son. The status that one has defined roles and ultimately the buying decisions (Strazzieri, et al. 436). There are also personal factors that influence consumer behavior such as life cycle, occupation, economic circumstances, lifestyle, personality and self concept. People undergo various life cycles in life that influence their purchasing decisions for the product. For those who are single, they most unlikely to own a camel com pared to those who are married because they have less needs compared to their counterparts. Due to these variances, their needs for camel insurance policies also vary (Foxall, 63). Consumers’ aspirations to purchase a camel insurance change according to the prevailing economic condition changes. As the economic conditions undergo various cycles with time so do their financial ability to purchase this product change. Their occupation also influences their lifestyle, which eventually influences they need to purchase camel insurance. For those in an occupation that has a high pay, they are most likely to purchase camel insurance compared to those who are in those occupations that do not pay well. Lastly, consumer behavior is also influenced by a person’s psychological factors which include motivation, perception, learning, beliefs and attitudes. Different people tend to have different inner motives and a perception that satisfies certain needs in life. People will buy cam el insurance because of that inner motivation to do so and satisfy the need of averting the financial loss that comes with not insuring. For those consumers who perceive camel insurance to be an important means of avoiding loses, they are likely to purchase the product compared to those who do not. Learning about human behavior, which comes from experience, also influences consumer behavior of this product. For those people that have a good experience with camel insurance, they are most likely to purchase compared to those who lack the same experience. Beliefs and attitudes that consumers have will also influence their buying decisions. Those that believe that camel insurance is important and have an optimistic attitude towards the same are most likely to purchase compared to those who do not (Miniard, and Cohen, 171). Three possible problem situations the consumers might encounter in the delivery of service and how I plan to fix each problem Problem by adopting a new product in the market The company will encounter the problem of adoption of the new product. The adoption of new products varies with customers. There are customers who are early adopters. This class of customers has the characteristic that new products are easily adopted. However, there are laggards who do not accept new products easily. They wait until a product is well established in the market. Alba’aeer is at the introduction stage of the product life cycle. At this stage, The product is new in the market, and most of the customers are not aware about the presence of the product. At this stage, the company sells the product to early adopters. These are the customers who are ready to use the product without prior knowledge. The product at this stage requires to be promoted intensively so that people can know the existence of the product. At the introduction stage, the laggards are not willing to test the products because they do not know anything about the product (Sääksvuori a nd Immonen, 166). Therefore, the company will encounter the problem of laggards because such customers will not be ready to accept the Alba’aeer. To deal with this problem, the management should develop intensive promotion campaigns to educate all the potential customers about the new products. This will be done through online channels, televisions, radio stations and newspapers among other media. Most people in the UAE are not aware about insurance and customers view insurance products as a scam to con them money Insurance in the UAE has not penetrated to a large extend because most people are not aware about the existence of insurance policies. However, people in the country have accepted life-insurance products, but they are not ready to take retirement insurance products. â€Å"The low rate of penetration could also be because of very few global insurance companies operate in the UAE and there only a limited number of tailored products† (Chaudhuri, para. 6). Most i nsurance companies in the region offer products in motor insurance because it is mandatory. The other products have not been properly marketed. Most of the products have not been offered to the customers. People have bad perceptions about the insurance products. The bad perception was created by former insurance companies which stole money from customers. The companies could fail to pay the customers their dues when risks, which are issued, occurred. This created apathy among customers because genuine cases were not compensated. â€Å"Although insurance penetration in the UAE is the highest in the Middle East, experts say it still is relatively low compared to mature markets† (Chaudhuri, para. 1). The company should educate people about the importance of insuring camels. Intensive promotion should be conducted to ensure that people are aware that the company does not aim at conning their money. Cultural problems Customer perception differs from one community, society or natio n to another due to the cultural differences that exist between them. If not properly strategized, starting an organization in an environment with cultural difference has very high chances of failing. A situation may arise where lets say, the customers are so into the existing product and may not need another that is so satisfying. The UAE is a combination of many Arab countries, showing that there are many different cultures with different desires. In such a case, marketing managers should do research deep down the roots to know everything about the market and to forecast. It is wise for the foreign marketers to invest in places where there are cultural exchanges to avoid cultural conflicts. The cultural systems in the UAE have restricted the penetration of insurance companies. The young people are not ready to take insurance policies. In addition, the people have the perception that insurance is an extra expense rather that a protective cover. This aspect hinders insurance compani es from selling their products in the UAE market (Chaudhuri, para. 10). The company should promote a culture of ensuring all assets among the people in the UAE. This can be achieved by encouraging and educating people about the importance of having insurance cover. The company can liaise with the government to educate people on the importance of having insurance policies. Conclusion In the process of new product development, marketing managers should do thorough research before they bring products to the market. They should be very innovative in all the eight stages of new product development and keen to the customers’ responses towards all the actions they may undertake in order to satisfy them. Many businesses fail due to poor strategic planning in product development. Camel insurance is an important product that has a high potential of acceptance from customers in the UAE. The introduction of such product should be done in a strategic manner because the people in the UAE h ave not accepted all insurance products in the market. People in the region have taken motor insurance because it is compulsory, but other insurance policies have not been readily accepted. Therefore, introducing the Alba’aeer will face some challenges. The company should provide attractive prices because the product has an elastic demand. In addition, intensive promotion should be conducted to ensure that all customers are aware about the existence of the product. Works Cited Al-Mutawa, Mohammed A. J. â€Å"Factors Influencing The Consumer Process In the UAE Society.† International Sociology 11.3 (1996): 337-357. Web. Chaudhuri, Ritwika. Insurance penetration. the UAE Digest. Web. Foxall, Gordon R. â€Å"Social Factors In Consumer Choice: Replication And Extension.† Journal Of Consumer Research 2.1 (1975): 60-64. Web. Jaffer, Sohail. Islamic Insurance: Trends, Opportunities and the Future of Takaful. London: Euromoney, 2007. Web. Miniard, Paul W., and Joel B. C ohen. â€Å"Modeling Personal And Normative Influences On Behavior.† Journal Of Consumer Research 10.2 (1983): 169-180. Web. Sääksvuori, Antti, and Anselmi Immonen. Product Lifecycle Management. Berlin: Springer, 2008. Web. Salem, Fatma and Staff Reporter. Camels a key part of THE UAE’s rich heritage. Gulf News. Web. 2012 https://gulfnews.com/uae/camels-a-key-part-of-uaes-rich-heritage-1.603548 Strazzieri, Alain et al. â€Å"Societal Development And Family Purchasing Roles: A Cross-National Study.† Journal Of Consumer Research 9.4 (1983): 436-442. Web. Tailan, Chi, and John Liu. â€Å"Product Life Cycle, And Market Entry And Exit Decisions Under Uncertainty.† IIE Transactions 33.9 (2001): 695. Web. Zacharias, Anne. The rich history of camel racing. The National. Web. This research paper on Insurance for camels (Alba’aeer) was written and submitted by user Conner Y. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Lord of the Flies Book Review

Lord of the Flies Book Review Lord of the Flies Book Review Lord of the Flies Book Review If you are looking for the free Lord of the Flies book review, you have found it. The following essay is short but comprehensive. If you are in need of individual book review writing help, do not hesitate to try our professional book review writing service. We are ready to help you with writing review on any book and within any deadline! Our prices are moderate and we guarantee authentic writing. You may also review tips on how to write a book report as well as article on writing a critique: Lord of the Flies Book Review Free Sample Lord of the Flies is more than an adventure story or allegory because of this very insistence upon "odd" objects. By placing his boys upon a mysterious island where is it? Golding forces them to explore the landscape. Earth, air, fire, water these shape and hold the meanings of existence. The four elements the four boys. How convenient it would be if Golding were to equate them! Piggy and fire? Jack and earth? Simon and air? Ralph and water? But we feel cheated. There is no one element for each boy because Golding realizes that even "primitive life" remains mysterious. There is no doubt, however, that just as the Elizabethans employed the four humours based on the four elements he associates personality and element. This association is more lasting than the incantation of old names. The four boys constantly touch the elements, whether or not they realize they do. Because they are bound to different elements (in different combinations) they battle one another. And they torment themselves in their desire to rule (or be ruled by) only one element. Throughout the novel Golding refers to the illusive quality of the island. Simon, for example, sees "a pearly stillness, so that what was real seemed illusive and without definition." Piggy peers "anxiously into the luminous veil that hung between him and the world." Jack peers "into what to him was almost complete darkness" when he first arrives on the beach. Because the elements are shadowy and ambiguous (and threatening?), they defy the vision of all the boys, including Simon and Piggy. Thus we have a completely ironic situation. The boys are forced to return to the elements to exist "originally" but they are so deceived by magical qualities that they cannot clearly judge their experience. Although many critics have complained about the gimmick at the end of the novel the boys are saved; the officer doesn't "understand" the violence which has occurred it is justified because it is another "appearance." The officer allows his "eyes to rest on the trim cruiser in the distance," but we doubt that he can see it or the water with full knowledge. Lord of the Flies is therefore a novel of faulty vision. Can the boys ever see the elements? Are the elements really there? Is a marriage between elements and consciousness possible? The novel is not about Evil, Innocence, or Free Will; it goes beyond (or under) these abstractions by questioning the very ability to formulate them. If you are looking for tips on writing Jane Eyre essay or Great Expectations essay, you will definitely find great tips on our blog! Lord of the Flies Book Review Custom Writing The above book review is free and can be easily accessed by thousands of students. If you are looking for individual help with writing your book review, if you want to get an original book review written especially for you, do not hesitate to order custom book review writing service at our site. We do not make false promises and we follow all instruction points. Our writers are native English speakers. Interesting posts: Papers Psychology Research Paper Proposal Research Help Writing a Research Paper Critical Analysis of a Research Paper Argumentative Research Paper Topics

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What Is A Learning Journal Psychology Essay A learning journal is a way of capturing and recording your thoughts, impressions, concerns, questions and reflections. This provides an informal yet focused place to express whatever comes to mind. Its purpose is to enhance further insights on how you learn experiences through the process of writing and thinking about how you learn. Your learning journal is personal and will reflect your experiences, preferences and personality. Why am I completing a learning journal as part of my study of social psychology? The learning journal will help enhance further understanding about social psychology and how we can adapt these personal experiences individually, as social psychology mainly focuses on dealing with social interactions this can help us understand how we can socially connect with ourselves and others through interacting insights and experiences that are reflected in our learning journals. This can influence our perceptions and interpretations of how each of us understands social psychology and how we can observe it which also indicates implications it may have had on your level of understanding and to help identify your strengths, weaknesses and preferred preference of the unit. What do I hope to learn from this assignment? From this assignment i hope to learn skills and abilities that will give me a thorough and deeper knowledge as to how i can express and reflect on my own ideas and to help me understand how they build on what i already know using it in my own independent research. Through the development of this learning journal I also hope that this will not only broaden and reflect my personal views and ideas of the content but to further extend my knowledge of the assignment. This will enable me to gain experience and to help me understand and accomplish intellectual processes, goals and tasks that are required in order to reflect upon. 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The main ideas that cover multiple concepts on how the social world is developing includes the roles we play, the social identities we form, the comparisons we make with each other, our successes and failures, how other people judge us and the surrounding culture. In relation to the development of the social self a concept that related towards this aspect include the looking glass self which is a social psychological concept which was created by Charles Horton Cooley in 1902. This concept states that a person self grows out of societys interpersonal interactions and the perceptions of others. This mainly refers to people shaping their self-concepts based on their understanding of how others perceive them. One evidential way this can be perceived is through social comparisons (Festinger, 1954) which help us evaluate ourselves compared to others. What short quote from the text or reading illustrates an important point related to this aspect? An important point that signifies this aspect is found in the text book states that The self- concept has become a major social-psychological focus because it helps organize our thinking and guide our social behaviour. (PP.68) In stating this tells us that according to our self image we can base this on the way we live in a social world which can have an influence on the way we think and how we portray ourselves and other individuals we can also say that social experiences also play a part in developing ones social self. How is the aspect relevant to my social world? This aspect is relevant to my social world because it demonstrates how our social image and social perceptions can shape who we are and how we are viewed upon. The self can be analysed through multiple stages for the development of the social self, the social self concept Who am I? comes from ones self, social knowledge can explain how an individual predicts themselves. Self esteem self sense of how much their worth and social self which shows how roles as a student, family member and friend which can be used for a group identity. Prejudice and discrimination Which aspect of the topic has interested me the most? Why? An aspect of the topic Racial Prejudice has interested me the most because it shows how people can have a negative evaluation towards certain individuals or groups based on attitudes with certain biological characteristics. I find this of great awareness because racial prejudice affects people and populations all over the world and is linked with discrimination which also exists in today. What are the main ideas, concepts and evidence related to this aspect? The main ideas that come with racial prejudice can somewhat come out of ignorance for disliking others. As racial prejudice has common similarities with stereotyping, discrimination and hatred we know that prejudice is an attitude which is a distinct combination of feelings, inclinations to act, and beliefs. Further Concepts and evidence relating to this aspect include racial prejudice has been found between several self-report measures of religiousness and racial prejudice; however, no experiment has examined the direct effect of religion on racial attitudes. An experiment that was conducted by Jane Elliott (Born 1933) who was an anti-racism activist illustrated how biological characteristics through the experiment Blue eyes, brown eyes which was conducted to identify how biological features play a role in racial prejudice. What short quote from the text or reading illustrates an important point related to this aspect? Racial prejudice illustrates important points that relate towards the topic In the context of the world, every race is a minority. The individual in society (PP.182). This is an important point which clarifies how each individual is categorised in certain groups based on their biological characteristics and how they are viewed based on that fact which connects with racial prejudice and how individuals shape our understanding of racial prejudice to not only use certain attitudes towards biological differences but to categorise and judge that is based on the racial prejudice perspectives of the world. Multiple statements can help shape up how racial prejudice is present Im a Cablinasian. Tiger Woods, (1997) describing his caucasion, black, Indian and asain ancestry is a good example. How is the aspect relevant to my social world? As social reality is distinct from biological realities racial prejudice is relevant to my social world because it exists within todays society and is put into different groups within the sociological world. This is relevant in terms of judging and classifying based on race and, or gender which complies with racism and discrimination that also take place within the social world we live in today because of this racial justice is a problem and puts negative insights on minority groups based on biological characteristics. Due to this aspect becoming relevant to the social world racial prejudice affects many people in the social world based on each individuals attitudes towards certain individuals that shape the social world we live in today. Conformity and obedience Which aspect of the topic has interested me most? Why? One of the interesting aspects i have found in this topic is Milgrams obedience experiment. By Stanley Milgram (1963). I find this aspect of the topic interesting because his experiment demonstrates conformity and obedience to determine how far people were willing to go in order to obey the commands of an authority figure and how this experiment illustrated social influence. What are the main ideas, concepts and evidence related to this aspect? Main ideas that relate to this are evidently contrary to Milgrams conclusion that people blindly obey authorities to the point of committing evil deeds because we are so susceptible to environmental conditions. Because of this social psychology has become one of the most famous and controversial experiments. There are concepts behind conforming as it can be defined as adjusting ones behaviour and or thinking to match those of other people or group standard, the base line as to why people confirm is because it is suggested that everyone does it. It is evident to say that when the first subject of the Milgram experiment, Emily, quit the moment she was told the protocol. This isnt really my thing, she said with a nervous laugh when our second subject, Julie, got to 75 volts and heard Tyler groan, she protested: I dont think I want to keep doing this. Jeremy insisted: You really have no other choice. I need you to continue until the end of the test. In saying so this demonstrates how social influence can affect individuals thoughts, perceptions and behaviors in order to confine with obedience. What short quote from the text or reading illustrates an important point related to this aspect? Milgrams (1965, 1974) experiments tested what happens when the demands of authority clash with the demands of conscience. This illustrates an important point in relation to this aspect because according to Milgram human moral nature includes a tendency to be empathetic, kind and good according to our relationships and group members, this also shows inclination towards being chauvinistic, cruel and evil to others. According to the shock experiments reveal not blind obedience but conflicting moral tendencies that lie deep within based on this social influence plays a role in Milgrams experiment in order for people to show signs of obedience and conformity. How is this aspect relevant to my social world? This aspect is relevant to my social world because in society today we are conforming and being obedient under certain instances for example schools require conformity such as wearing school uniform is an example of compliance conformity which is like norms that we must order and obey. An example of being obedient in todays society would be joining the army you must follow and obey instructions in order to qualify the required norms they have set for you. These are all things that happen in the social world we live in because of this the social world and the larger world we are part of is when an individual fully understands the events that are happening around them. This involves the part of life that affects them and their surroundings and in this case conformity and obedience are clearly recognised in todays social world this is the result of social influence. Conclusions What value has this journal been for my learning of social psychology? This journal has valued in teaching me about social psychology and how it deals with social interactions. This has also helped me understand and explain how the thought, feeling and behavior of individuals are influenced by the actual, imagined or implied presence of other people because of this i now have a higher level of knowledge about social psychology. The journal has also observed social psychology as to how it looks at ranges of social topics that have been explained and how people can interact and understand how social psychology is being used. What are the strengths and weaknesses of my journal? For me figuring out my weaknesses is just as important  as figuring out my strengths because I believe that our strengths come from our weaknesses and our weaknesses come from our strengths. I think that a strength that is present in my journal is that it is structured briefly yet descriptive at the same time which makes it reflect upon my understanding of tasks and at the same time has the required information in order to properly state and explain my information. My learning journal is slightly focused more on the topic and should evaluate my points into further detail but aside from that I believe my journal has a good and brief layout in order for anyone to reflect upon. Did I get out of this assignment what I hoped for? Yes i believe that i have acquired some more knowledge towards the desired skills and abilities that I hoped for when writing my journal. This has given me deeper insights to each aspect of the topics. I have expressed and reflected my own personal ideas, this has also helped me build up on what was required for the completion of this learning journal. As I mentioned earlier in my introduction the learning journal has helped enhance my understanding about social psychology and has demonstrated how social psychology can be adapted in the society we live in and how it works around us.

Scramble for Kenya

Imperialism is defined as one country’s domination of the political, economic, and social life of another country. In Africa in the nineteenth and twentieth centuries, imperialism was present and growing. The main countries involved in the imperialism in Africa were the French, German, and Britain. All of these countries were in a constant struggle to become the most powerful, to have the most riches, and control over high abundances of the natural resources in Africa. One region in particular being that of present day Kenya was desirable to the British. Although Britain’s reason’s to imperialize Kenya were selfish and harmful, in the long run Britain helped Kenya progress. On a quest to find natural resources in Kenya the Portuguese were among the first European settlers along the coast of Kenya. Up until the 19th century, very little was known about Kenya’s land beyond the coast until the arrival of the British who came and colonized Kenya. Kenya was under the control of British between the 19th century and mid 20th century. In the early 1800s, European powers began rushing to get a hold of unclaimed territories within areas of interest in Africa. Zanzibar and the interior of Eastern Africa caught the attention of both Germany and Britain. To avoid conflict, in 1886, Germany and Britain signed a treaty in which they agreed upon what lands they would pursue. Germany would take the coast of present day Tanzania and Britain had access to the area where Kenya and Uganda lie. 1 Britain was also interested in other areas in Southern Africa; however, the British were hesitant in accepting full responsibility for the region they had access to. The result was Britain allowing a commercial company, the Imperial British East Africa Company (IBEAC), the right to administer and develop the eastern territory. The IBEAC was responsible for the land stretching from the eastern coast of Africa to Uganda all the way to the northwestern part to Lake Victoria. 2 The British settlers were particularly attracted to Kenya's fertile highlands. Britain’s main interest in Kenya was not to control the local people, but to build a railway that would connect Uganda and Zanzibar, to the Indian Ocean. The railway was important for strategic and economic reasons. It was to be the main link that would connect Lake Victoria and Uganda. Uganda became a source of interest since the source of the Nile river was thought to be there. The construction of the railway led to immigration of people from India who were imported to work on the railway. In order to maintain control over the Kenyans, the British limited their education to practical skills for working on farms. The colonial government forced Kenyans to work. In 1901, the British imposed tax payments in every area that they controlled. In order to make room for the incoming British, indigenous agricultural peoples such as the Kikuyu and the Kampa were removed form their land and relocated. No longer allowed to farm on their own land, many Kenyans were forced to work for Europeans growing cash-crops. Wages for these workers were very low. Laws were also put in place by the colonial government that allowed employees to be fine or imprisoned if employers were not pleased with their work. It was these crimes, among other abuses, which gave rise to independence movements in Kenya which eventually liberated the country from the British. Discrimination, imposition of taxes, forced labor, and confiscated land caused friction between Kenyans and the colonial government. 4 The friction led to eventual resistance by Kenyans against the British rule. Rebellious groups were formed one of them being the Mau Mau. The Mau Mau was a rebellion group formed to oppose British rule from 1890 until 1960. They worked on plans to force the British to leave. The loss of European life is very little. The main victims of Mau Mau violence are other Kikuyu who refuse to support the cause. Among the Mau Mau themselves as many as 11,000 died in encounters with British forces. In 1929 one of the nationalist leaders, Jomo Kenyatta, was sent to England to negotiate on behalf of the Kikuyu community by presenting their concerns to the British government. In October 1952, there was a sudden outbreak of sabotage and assassination in Kenya. Kikuyu terrorists and their ritual oaths of loyalty to their secret organization reflect the customs of Jomo Kenyatta's political group, the Kikuyu Central Association. The colonial government reacted immediately, declaring a state of emergency and arresting Jomo Kenyatta. Kenyatta was charged for planning the Mau Mau uprising, he was sentenced in March 1953 to seven years' imprisonment. Jomo Kenyatta was still in detention as of 1960, but his colleagues elected him president of their newly formed political party, the Kenya African National Union. Kenyatta is finally released by the British in 1961. 5 In elections in May 1963, Kenya African National Union won the majority of the seats. Independence of Kenya was achieved in December 1963, with Kenyatta as prime minister. A year later, under a new constitution, Kenya becomes a republic. In 1964, Kenyatta was elected president. British imperialism changed Kenyan society in a number of ways. Large numbers of new peoples from different cultures took up residence in Kenya bringing in new ideas, missionaries brought about changes in religion, and land and labor practices changed. In addition to spreading their religion, missionaries also influenced and changed Kenyan culture in other ways. They established European style churches, schools, and hospitals which would have an ongoing impact upon the Kenyan people7. he cultural changes Kenya has undergone during the British imperialism has helped Kenya progress as a whole.